|Sunday, September 22nd, 2019|
By Jennifer M. Latzke
There was a time when passing out recipe booklets and samples at the grocery store were the height of reaching a consumer audience. Back when housewives physically wandered the aisles with their coupons and their lists, doing the daily shopping, it was easy for farmers and ranchers to reach them with their pitches about their commodities.
But times change.
Meal delivery services, a rise in dining out, even the ability to order groceries online and have them delivered to your car are all taking the consumer out of the grocery store. Today the tactics of checkoff organizations, tasked with research, education, marketing and promotion on behalf of their farmers, have to take on a new dimension to reach the buying public.
Enter the food blogger influencer. Read more
Attendees at the first combined Sorghum U/Wheat U event at the Kansas Star Event Center in Mulvane, Kansas, were the big winners Aug. 14. Sorghum U/Wheat U was sponsored by High Plains Journal and IntelliFarms.
A farmer panel brought the experiences of four farmers from varied backgrounds, and kicked the day off. The farmer panel included Mike Younger, Bison, Kansas, a diversified wheat and sorghum grower; Justin Knopf, a Saline County, Kansas, farmer who is also vice president of the Kansas Association of Wheat Growers; Kent Martin, a sixth generation farmer from Alva, Oklahoma, and Kent Winter, Andale, Kansas, farmer and president of Kansas Grain Sorghum. Read more
Wheat news you may have missed
By Jennifer M. Latzke
Wheat is an integral part of many Kansas 4-H members’ agronomy projects—after all, the state typically raises almost one-fifth of the wheat grown in the United States year after year. Read more
By Jordan Hildebrand
The smell of animal barns and the quiet sizzle of frying foods fill the air. The Ferris wheel towers over the midway. The hard work of 4-Hers, FFA students and open class participants line the walls of buildings. The subtle roar of carnival barkers and the muffled screams from Ye Old Mill welcome you back to the dusty, Kansas themed streets at the Kansas State Fair. Read more
By Jordan Hildebrand, Kansas Wheat
Hidden in the stubble of 2019's wheat harvest, wheat curl mites are moving to find sprouting volunteer wheat seedlings to inhabit and continue the life cycle of wheat streak mosaic virus. The wheat streak mosaic virus instigated by these mites seriously affects the total yield of a wheat crop. Read more
By Don Atkinson, Wheat Squared
Very soon many Oklahoma wheat growers will begin early planting. This is so that there will be wheat pasture in the fall. Read more
It was supposed to be a speech about energy in Pennsylvania on Aug. 13 but President Donald Trump strayed from his prepared remarks to discuss trade with Japan. Read more
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