AGCO Corporation, Duluth, Georgia, is having the second annual Sowing Good Deeds program, showcasing rodeo committees throughout North America and the substantive impact they have in their local communities.

AGCO, a proud sponsor of the Professional Rodeo Cowboy Association through its Hesston and Massey Ferguson brands, will award one Massey Ferguson tractor, valued at over $35,000, to a deserving rodeo committee at the PRCA Wrangler National Finals Rodeo in Las Vegas, Nevada, this December.

“Rodeos are part of the fabric of America. The dedication of local rodeo committees across the country, who contribute endless hours and resources to supporting not only rodeo competitions, but also local agricultural organizations, including FFA and 4-H, is something AGCO is proud to support,” said Meghann McNally, AGCO’s director of marketing excellence in North America. “In 2017, AGCO, together with the PRCA, launched the Sowing Good Deeds program to recognize these hard working rodeo committees. We were overwhelmed with applications in 2017 and are excited to see even more in 2018.”

A committee of judges selected by Hesston, Massey Ferguson and the PRCA will evaluate the applicants based on three key criteria: community impact, innovation and adversity. These criteria highlight work that improves the local community, exemplifies the spirit of entrepreneurship within the non-profit sector and has initiated change or responded to significant challenges to build a stronger more sustainable organization.

The application deadline for the Sowing Good Deeds initiative is Sept. 15 at 11:59 p.m. EST. Interested rodeo committees can submit their application at There is a limit of one application per rodeo committee.

Finalists will be announced during the national finals Dec. 6 to 15, Las Vegas, Nevada. The winning rodeo committee will be recognized at the PRCA Awards Banquet and on Hesston night at the finals.

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