National Cattlemen’s Beef Association continues to put pressure on the secretaries of USDA and Health and Human Services to reinstate the 2010 Dietary Guidelines recommendation on lean meat. Ranchers and other stakeholders are being asked to post pictures of how beef fits in a healthy diet through a social media campaign titled #BeefsOnMyPlate. Pictures can be posted under this hashtag on either Twitter or Facebook.
“Let’s post our pictures and show them a variety of healthy diets that include lean beef,” said NCBA President Philip Ellis, a Wyoming rancher.
Ellis called it “unfortunate” that the Dietary Guidelines Advisory Committee failed to review all the science showing the value of lean meat in the diet. The committee’s draft report, subject to revision by the agency secretaries, sends a confusing nutritional message by leaving lean meat out of a “healthy dietary pattern.”
According to Ellis, the secretaries have the opportunity to pick up where the committee fell short and finish the scientific review of red meat’s role in a healthy diet. NCBA repeatedly has provided scientific information throughout the committee’s revisionary process showing beef’s role in a healthy diet.