One of the first news items from the 2018 Commodity Classic is that the agriculture division of DowDuPont will be named “Corteva Agriscience” when that division is spun off, which is expected to happen by June 1, 2019.
In a statement, James Collins Jr., chief operating officer of the Agriculture Division of DowDuPont, said: “This is the start of an exciting journey. Corteva Agriscience is bringing together three businesses with deep connections and dedication to generations of farmers. Our new name acknowledges our history while looking forward to our commitment to enhancing farmer productivity as well as the health and well-being of the consumers they serve."
Corteva Agriscience brings together DuPont Crop Protection, DuPont Pioneer and Dow AgroSciences to create a standalone agriculture company with leading positions in Seed Technologies, Crop Protection and Digital Agriculture.
Collins said the company will continue to invest in its core brands, including: Pioneer, Mycogen and the new Brevant seed brands; Aproach Prima fungicide, Quelex herbicide with Arylex and a host of new products.
In addition to announcing the corporate name, the intended agriculture company unveiled the Corteva Agriscience brand identity and logo (www.corteva.com) at Commodity Classic, the largest farmer-led convention and trade show in the United States.
The corporate headquarters for the intended company will be located in Wilmington, Delaware, and will include key corporate support functions. Sites in Johnston, Iowa, and Indianapolis, Indiana, will serve as Global Business Centers, with leadership of business lines, business support functions, R&D, global supply chain, and sales and marketing capabilities concentrated in the two Midwest locations.
DowDuPont will support the new brand name through a series of recognition events between now and the time the division becomes an independent company.