The HARVEST PARTNERS preferred customer program took a giant expansion leap in its newly published catalog, and reaction from grower-members has been rewarding.
The catalog went from a 20-item offering to nearly 300 items.
"Our desire is to truly reward members for purchasing certain BASF, Syngenta and Aventis brand products," says Jeff Klock, program manager for the HARVEST PARTNERS program, at BASF.
"Now when members purchase products from these three companies, they have an incredible number of options to choose from when redeeming their HARVEST POINTS award credits. The response so far to the expanded catalog has been incredible."
Members earn HARVEST POINTS credits through the purchase of select BASF, Aventis and Syngenta crop-protection products. These points are than redeemable for items offered through the HARVEST PARTNERS program catalog or cash.