Producers attending the World Pork Expo, June 8 to 10, in Indianapolis, IN, are invited to discuss issues and concerns with elected producer leaders at the Producer Hub, located in the Pepsi Coliseum.
"The Producer Hub provides a place for producers to visit one-on-one about pork industry programs and issues," said Craig Jarolimek, a Forest River, ND, president of the National Producers Council (NPPC).
"Many producers routinely find answers to questions on how checkoff funds are utilized through available educational materials they can take home and put to use," Jarolimek said.
The Producer Hub will be staffed by elected producer board members of the National Pork Producers Council and the National Pork Board. These producers will be able to discuss and demonstrate results of checkoff-funded programming.
"In our planning and budgeting process, producers tell us what is important to them and we respond by designing and funding programs that address those current and future needs," said John Kellogg, Yorkville, IL, president of the National Pork Board. "We are producer-run organizations. We not only seek and get feedback on the programs, we strive to get the biggest bang for our buck," Kellogg said.
Checkoff-funded promotions are helping to drive increases in pork demand. Through an integrated retail marketing approach, combining advertising and promotion, the U.S. pork industry is seeing positive growth in pork's use in foodservice and retail.
World Pork Expo is a presentation of the National Pork Board and implemented by the National Pork Producers Council.