The National Agri-Marketing Association (NAMA) has honored Wendell A. Knehans, director of marketing, Monsanto--Corn States, with the NAMA Marketer of the Year award.
The award will be presented at the Best of NAMA-Golden ARC awards, Wednesday, April 11, and kick off this year's 2001 Agri-Marketing Conference and Trade Show.
New this year, NAMA recognizes its active members with senior management of marketing or sales responsibilities with the NAMA Marketer of the Year. This new award is NAMA's most prestigious honor awarded to active members of the association and is designed to honor outstanding accomplishments in the field of agri-marketing.
Over the past 18 months, Knehans and his marketing team have stimulated growth in biotechnology, despite an environment of increasing industry and public concern. Totals for the 2000 season indicate that Roundup Ready soybeans exceeded 1999 acres and penetrated the U.S. bean market by more than 50%. Roundup Ready corn and YieldGard penetration also grew in 2000 particularly amongst partners marketing under the Monsanto grower licensing approach.