SOLIHULL, England (B)--An EU food expert said April 14 the European market for genetically modified foods will be dead for at least three to five years unless output traits, or benefits, from GM crops are improved significantly.

Professor Bevan Moseley, chairman of the EU's Scientific Committee on Novel Foods, said safety was not the issue for consumer acceptance of GM products.

"Safety won't change the views of the person in the supermarket. There is a need to show benefits that are significant to the consumer," he said.

Noting that benefits and risks are simultaneous concerns, he said that if consumers don't buy a product because they have an intense fear of it, "there is no industry."

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