For the second year in a row, the Colorado Department of Agriculture has recognized Safeway for its support of Colorado agricultural products with a Governor's Award for Excellence in marketing the agency's "Colorado Proud" program.
Colorado Commissioner of Agriculture Don Ament presented the award to Safeway Vice President of Marketing Jim Lewis at the annual Colorado Proud Awards Dinner held Sept. 25.
The Colorado Proud program was developed by the Colorado Department of Agriculture to promote the production and consumption of Colorado food and agricultural products. Members of Colorado Proud, which include producers, manufacturers, wholesalers and retailers, use distinctive "Colorado Proud" logos on their products and in their advertising to draw attention to the Colorado products they produce and market.
Safeway was recognized for its widespread use of the Colorado proud logo, overall support of Colorado products, and for raising $40,000 for the Colorado Proud program "Check Out Hunger in Colorado." Under the program, food banks throughout Colorado will use the funds donated by Safeway customers and employees to purchase fresh Colorado produce for needy families.
During 2000, Safeway purchased more than 96 million pounds of Colorado produce. Items included apples, peaches, cantaloupe, potatoes, sweet corn, green beans, mushrooms, onions, peppers, hothouse tomatoes, leaf and head lettuce, pumpkins, broccoli, cabbage, carrots, squash, fresh sprouts and fresh-cut herbs.
Safeway's National Meat Procurement Center in Denver purchased more than 41 million pounds of beef, lamb and buffalo that was raised or processed in the state. The company also purchased more than 18 million gallons of fluid milk from Colorado dairy farmers to produce a variety of milk products.
The Colorado products Safeway purchases are marketed at 133 supermarkets operated by Safeway's Denver Division in Colorado, Wyoming, Nebraska, New Mexico and South Dakota, as well as stores operated by Safeway in other parts of the nation.