Colorado Cattlewomen traveled 30,233 miles--volunteering 8,589 hours to reach 857,183 people--with beef promotion and agricultural education during the last six months of 1999.
According to Connie Newbanks, president of the Colorado CattleWomen, Inc., these statistics reflect part, but by no means all, of the volunteer efforts by the organization's members, from June through December. Nearly 1,200 women involved with the state's beef industry belong to one of the 35 local CattleWomen groups affiliated with the Colorado CattleWomen and the American National CattleWomen.
Currently, Colorado CattleWomen are bringing Meat Case Simplification to participating grocery stores, in a joint venture with the Colorado Beef Council. Under this marketing technique, all beef cuts are labeled with recommended cooking procedures and arranged in color-coded displays. At a glance, the consumer can see the probable cooking time, as well as the preparation method for best results with each package of beef. Materials for the meat case displays have been developed and provided by the Colorado Beef Council and the National Cattlemen's Beef Association. Colorado Beef Council Marketing Director Heather Buckmaster has worked with CattleWomen volunteers and grocers to implement this "consumer friendly" marketing tool.
In other state activities, CattleWomen presented a day of beef cookery demonstrations, at the Colorado State Fair; participated in the Taste of Colorado, sponsored a finalist in the 1999 National Beef Cook-Off and sent a Colorado delegate to the National Teen Beef Ambassador Competition. President Newbanks states that most of the educational materials and beef cookery recipes used by the CattleWomen are made available through the Colorado Beef Council, which utilizes checkoff funds to develop these educational resources. "We are very fortunate to have such knowledgeable and dedicated people working for us on the Colorado Beef Council; they really help us be more effective," says Newbanks.
Already adding to their impressive volunteer statistics, Colorado CattleWomen were at the National Western Stock Show distributing educational material and answering questions, at the Hall of Education agricultural display; they will attend the state legislative session and host a legislator's luncheon March 2; they will be expanding meat showcase simplification and working with local school Water Festivals and community Ag Day programs, in the upcoming months. In addition, each local CattleWomen's group undertakes a variety of projects unique to its area of Colorado.