Cattle producers will examine results of self-help programs to increase industry strength during the cattle industry Summer Conference held in Denver, CO, Aug. 2 to 5.

Members of the Cattlemen's Beef Board, National Cattlemen's Beef Association (NCBA), American National CattleWomen, Inc. (ANCW) and Cattle-Fax will join other interested producers at the event.

The information-packed meeting will include a Cattlemen's College: Consumer Demand Strategies session, sponsored through an education grant from Pfizer Animal Health. At the college, producers will learn more about beef's changing future and how the industry can best meet the challenge of satisfying the consumers of the 21st century.

Joint industry committees and committees of the individual organizations also will meet during the conference. For example, NCBA Policy Division meetings will be held Thursday, Aug. 2, while joint CBB/NCBA committees will meet Friday, Aug. 4. NCBA Council meetings will be held the morning of Aug. 3. The Cattlemen's Beef Board and the board of directors of the NCBA will hold their meetings Saturday, Aug. 5.

ANCW will hold its events and meetings Aug. 1 and 2, with a silent auction conducted Aug. 1 to Aug. 4. The Cattle-Fax board of directors meeting will be held Thursday, Aug. 3.

Special events, at the conference, include a Celebrate the Heritage of Western Music event Thursday sponsored by Dow AgroSciences; and NCBA-PAC Golf Tournament, Tuesday, Aug. 1, sponsored by AgriLabs; and a "Who Shot Buffalo Bill" NCBA-PAC event, at the Brown Palace, Friday, Aug. 4, sponsored by Roche Vitamins, Inc. Proceed from individuals attending the PAC events benefit the NCBA Political Action Committee. (Proceeds from corporation benefit NCBA's Political Education Fund.)

Headquarters for the Cattle Industry Summer Conference will be Denver's Adam's Mark Hotel. Registration and hotel information is available through the National Cattlemen's Beef Association's (NCBA) Convention and Meetings Department, 303-694-0305. Registration fees range from $75 for ANCW members and $85 for NCBA members to $105 for non-members.

Producer-directed and consumer-focused, the National Cattlemen's Beef Association is the trade association of America's cattle farmers and ranchers, and the marketing organization for the largest segment of the nation's food and fiber industry.

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