Under the theme, "There's a new Cargill taking shape," Cargill has announced a new brand strategy focused on helping farm and food customers succeed.
A new corporate identity, or logo, also is being introduced to symbolize the change.
"Two and a half years ago, Cargill began a journey to become more invested in solving our customers' problems and less dependent on buying and selling commodities," said Warren Staley, chairman and chief executive officer. "We are building deeper, more collaborative relationships with our customers. We are working with them to explore their needs, discover potential solutions and create the right mix of knowledge, product and service offerings to help them grow their businesses and then deliver reliably on that promise.
"We are undertaking a fundamental change in our approach to doing business," said Staley. "Our efforts today center on creating distinctive value for our customers--from helping farm customers market their products, to helping manage food customers' supply-chain logistics and risks. With this strategy we are more customer-focused, performance-oriented and innovative, in all of our business relationships."
More information about Cargill's new brand, including the company's vision and logo, can be found by visiting www.cargill.com.