American Lamb Council to kick off lamb promotional campaign.
The American Lamb Council will officially launch its $1.8 million U.S. lamb promotional campaign through its participation in the International Association of Culinary Professionals (IACP) annual conference and information fair. The event will be held April 25 to 29 in Minneapolis, MN.
Contemporary and innovative U.S. lamb appetizers will be served at the IACP conference kick-off reception on April 25. An American lamb booth will be part of the conference information fair, during which American lamb samples will be served, U.S. lamb information distributed and lamb experts on hand to answer questions. The American Lamb Council also invited private U.S. lamb companies to send information for distribution in the Lamb Council booth.
Last year's IACP conference and fair attracted 1,600 attendees, representing 48 states and 35 foreign countries. Those in attendance included: newspaper and magazine food editors and cookbook authors; chefs, restaurateurs and caterers; cooking school owners and teachers; and TV cooking personalities.
The American Lamb Council was the recipient of one of 23 grants awarded by USDA to promote and market American lamb. The grants are part of the U.S. government's three-year industry assistance package resulting from the successful International Trade Commission case on lamb imports. The activities conducted through the grant will lay the groundwork for lamb promotional activities to be carried out through a yet-to-be-announced lamb checkoff program.