DENVER, CO--The Board of Directors of the American Lamb Board has hired Daniel Borschke as its new executive director .

Borschke will head the ALB office in Denver beginning July 16, 2003.

"Daniel will be the guiding force to help rekindle American's love of American-produced lamb," said Tom Kourlis, chairman, ALB. "His strong background in upscale food products will be instrumental to our success. We are committed to our promotional efforts advancing the American lamb industry."

"Under Dan's leadership, we will have a knowledgeable advertising and public relations executive along with a skilled communicator who understands livestock producers," noted Margaret Magnuder, secretary and co-chair of the selection committee.

"l look forward to working with Dan as the Lamb Board strives to increase demand for American lamb," said Bill Brennan, ALB vice chairman.

"l am deeply honored by the confidence shown in me by the members of the ALB," Borschke said. "Their commitment will assure that we advance the interests of the American lamb industry. I am truly excited about this opportunity."

Borschke is a certified association executive and a Fellow of the American Society of Association Executives.

Borschke currently serves as president and chief executive officer of the Dairy Council of Wisconsin, Inc.

The American Lamb Board is comprised of 13 members, including six producer representatives, three feeder representatives, three first handler representatives and one seedstock producer representative.

For more information on the board and its June meeting, please contact Margaret Magnuder by phone at 503-728-2945 or e-mail Magnuder@clatskanie.com.

Established under the Commodity Promotion, Research and Information Act of 1996 and the Lamb Promotion, Research and Information Order, the board activities are monitored by the U.S. Department of Agriculture-Agricultural Marketing Service. For more information, contact Kenneth Payne, AMS Livestock & Seed Marketing Programs Branch Chief by phone at 202-720-1115.

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