Ag Cares

Whether you like to admit it or not, farmers and ranchers have some of the biggest hearts I know. When a neighbor is in need, they help. When the weakest want, they protect. When the helpless need, they give.

It is that spirit that drives who we are as an industry.

As a company, High Plains Journal believes in our agriculture family. We believe a faith in each other can build a vibrant and thriving industry that is dedicated to helping thy neighbor. 

With that in mind, we are excited to announce Agriculture Cares, a program that recognizes those people who go above and beyond to improve their community, their country and their world. In December, we will publish a special Agriculture Cares issue highlighting the good works of those people.

As a part of that commitment to recognize our Agriculture Cares leaders, High Plains Journal will donate a portion of our proceeds from that issue to the winners’ cause so they can continue to influence their community. 

We need your help in finding these people.

It doesn’t have to be something that alters the world. It can be a small effort or contribution that has made all the difference in even one other person’s life. Or it can be a mission that is literally felt across the world. What matters is this: Because of them, our community, our country or our world is a better place.

That contribution could be hours devoted to volunteering. It could be tragedy that sparked a mission in their heart to start an organization or foundation. Perhaps they saw a need and decided, “I can do something about that,” and rallied their friends.

If you ask these people if what they do is special, they will say, “No,” because humility is a core tenet of the agriculture industry as well. But you know differently. You know their idea sparked a greater good than they thought possible. You know their heart and mission is good.

You can nominate a person or group of people by visiting There you will find a simple form that asks you to tell us a few things about your nominee. Or, you can email me at We need to know your name and contact information, the nominee’s name and contact information and a brief description of why you are nominating them for Agriculture Cares. We need all nominations by Oct. 31.

It doesn’t have to be a fancy or formal nomination; we just want to know about the farmers and ranchers who make our communities a better place. We will do the rest.

Holly Martin can be reached at 1-800-452-7171, ext. 1806, or

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