digart.cfm

 

DIGITAL ART</FONT></FONT>
DIGITAL ART REQUIRMENTS

Hardware:
Apple-Macintosh G4 Computers... Apple Platform

Media:
Iomega Standard 100 mb Zip Drives
CDR - CD burner.
High End Formatted:ISO9660 CD-ROM
MAC or PC Formatted: 1.44 Mb Floppies, CD-R

Media Labeling Requirements: Agency Name, Phone Number, Vendor Contact, Return Address (for return of material), Contact Person, Vendor Name, Ad Number/Name, Issue Date, List of Contents, Advertiser, File Name/Number

Desktop File Formats:
QuarkXpress 4.1-5.0 - Our primary layout software
Adobe Photoshop 6.0 - Our primary photo manipulation software
Freehand 10
Adobe Illustrator 10
Appleworks 6.1
Adobe Pagemaker 6.5 - Our secondary page layout program.
Adobe Acrobat 5.0

Desktop Element Formats: TIFF (Images/Scans), PICT (Images/Scans), PostScript Type 3 (Fonts), EPS (Encapsulated PostScript), DCS (Images/Scans), EPS (Images/Scans), PostScript Type 1 (Fonts), JPEG (Images/Scans).

Type of Proofs: Film-based proof (Matchprint, Cromalin, Fuji, signature, Etc.), Dye Sublimation (Imation Rainbow, Tektronix Phaser 480X, Kodak 9000, etc)


Color Calibration: Include 5%, 25%, 50%, 75%, 95%, 100% C, M, Y, K control patches, SWOP standards

Technologies: Internet

Desktop Instructions: Build pages to trim size and extend bleed 1/2" beyond page edge. Use stylized fonts and do not apply style attributes to basic fonts. All elements must be placed at 100% size. Avoid rotation and cropping of images in layout program. Include all fonts, images/scans, logos/artwork. Do not nest EPS files in other EPS files. Pantone colors must be in CMYK mode. All images/scans must be in CMYK mode. Font information should include manufacturer, font name and version. Four-color solids should not exceed SWOP density of 300%. Supply Quark "Collect for Output" or similar reports.

Additional Instructions: Supply single pages and not spreads. Single page image area should be no more than trim plus bleed.

Content and Position Proofs: Supply hard copy proofs that match each supplied digital field. Supply composite printouts with color clearly marked. Proofs must be provided at 100% size.

If you have further questions regarding software or hardware compatibility, or file formats please contact Luke Waldron by Email or phone 1-800-452-7171 ext. 1849.

For questions about editions, run schedules, or ad placement, please call Toni Day at: 1-800-452-7171 ext. 1846.


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