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John Deere FarmSight is not a product but a vision

By Doug Rich

SMALL GRAIN SOLUTIONS—Chrissie Cartmell, FarmSight program manager at John Deere, speaks to growers about the latest innovations from John Deere.

High Plains Journal Editor Holly Martin introduces the evening speakers at Salina, Kan.

The newest innovation from John Deere is not a product. FarmSight is a comprehensive vision of what John Deere can do to help farmers meet their individual business needs.

“FarmSight is your farm equipment, plus John Deere technology, plus support from John Deere dealers helping you become more efficient on your farm,” Chrissie Cartmell, program manager for John Deere FarmSight, said.

Cartmell was a featured speaker at the 2012 Small Grain Solutions held the first week of April with stops in Clinton, Okla.; Dodge City, Kan.; and Salina, Kan. Cartmell said FarmSight is a total solution that begins with understanding individual customer business needs. No farm is exactly like another farm. They all have different needs.

“FarmSight will provide you with a world class experience with your John Deere dealer, with your equipment and with our John Deere solutions helping to meet your needs on your specific farm,” Cartmell said.

FarmSight will assist farmers with machine optimization, logistics optimization, and decision support. Cartmell pointed to recent technology innovations at John Deere that began with the introduction of parallel tacking in 2001 and was followed by automatic guidance systems, RTK technology, variable rate application, and section control.

“Now what we are looking for is machine productivity, improved up time, better logistics management, and simplifying your decision on the farm,” Cartmell said.

Technology that will help FarmSight work for producers includes JDLink, John Deere Machine Sync, and John Deere remote access. Cartmell said farmers could manage their machines from their office with JDLink a telematics technology system that can provide them with machine location, maintenance alerts, as well as other specialized information.

JD Machine Sync was introduced last year to assist farmers with on the go unloading. A wireless connection between the combine and grain cart tractor allow one driver to control both machines during the unloading process. The display in the tractor allows the grain cart driver to see the location of all the combines in the field and which machine needs to be unloaded first. This speeds up and simplifies harvest logistics.

Dealer support will be improved with remote access. This allows the service representative at a farmer’s dealership to remotely access the computer screen on your tractor or combine. He can see the same screen the farmer is looking at and correct a problem without a trip to the farm. Remote access can be used to speed up repairs to machinery. Dealers can remotely access trouble codes on a machine then give service advice or send out the correct replacement part without extra trips to the farmer’s location.

“They can figure out what the problem is without having to drive out to the farm, look at the equipment, then drive back to the dealers to get the part, and then drive back to the farm to make the needed repairs,” Cartmell said.

Cartmell said wireless communications will become increasingly import in the future. Wireless communications will not only link machines to a farmer’s home office and his dealership but it will give them access to their own files. Farmers could access their files for information from their certified crop consultants and have that information sent to the display screens in their tractors or combines.

“We see this as having value for our customers in the future,” Cartmell said.

Cartmell said the key benefits of FarmSight to producers are that it is easy and accessible, it integrates machinery, software and wireless communications, and a global dealer network supports it.

The need for farmers to be more productive and more efficient is only going to increase in the future as the world’s population expands to 9 billion people over the next 50 years. Cartmell said we will need 100 percent more food than we are producing today and 70 percent of that must come from improved efficiency and technology.

“We will not have more land to grow more food, we will just have to become more efficient,” Cartmell said. Doug Rich can be reached by phone at 785-749-5304 or by email at