ISSUE DATE: 11/23/2009
By Jennifer M. Latzke
The grocery advertising inserts are a familiar staple of every hometown newspaper. Chucks, ribeye steaks, ground beef--all so tempting, and at the right sale price for the season.
Consumers are familiar with this communication tactic grocers have used for decades to entice buyers into their stores and ultimately move product. But, with changing demographics and changing consumer habits, meat retailers are becoming more invested in using new and improved methods to reach their target audiences.
New faces in the store
In the past 50 years, consumer demographics at the grocery store have changed, and the meat counter has had to adapt to these trends.
For example, according to the U.S. Bureau of Labor Statistics, the percentage of women 18 years and older working outside of the home rose from 33.4 percent in 1950 to 59.3 percent in 2007. These working parents of active children are looking for convenient items in the meat case to simplify mealtime between driving their children to and from after-school activities.
NEWS
1,000 gallons of manure spill in Iowa 2010 Kansas Workforce Summit Jan. 20 and 21 AgriLife Extension to conduct Schleicher County training Nov. 19 Animal welfare group protests at Canadian Finals Rodeo Be prepared in the event of an influenza pandemic Bennet makes push to fight child hunger, improve public health Cancer took woman's husband and ranch Coffee break: Compound brewing new research in colon, breast cancer Colorado Ag Classic Dec. 9 and 10 in Loveland Combine fires more common this fall Conventional ag production has economical, environmental advantages Ecosystem services provide potential new ag market Estate planning basics Farm Rescue founder surprised at speed of growth Feds give record loans to Kansas farmers Fungi may hold key to reducing grapefruit juice interactions with medications Hard-hit community learns to grow food 'Keeping the Family Farming' workshops set for January in Beloit, Hiawatha Keeping the shelves stocked K-State Research and Extension teams with Fort Riley First Infantry Command Meat marketing tactics change with consumer trends Microwave meter measures moisture and density of in-shell peanuts Missouri artist creates sculptures from her woods Nebraska ag groups oppose some proposed cuts New coalition promoting Missouri ag NMSU Cooperative Extension Service workshop to focus on sustainable ag Potato research project feeds the hungry 'Recycling through a Recession' seminar set for Dec. 8 Richland farmers' market goes online Sedalia couple still having fun with old tradition Start smart with your new company's finances Study: Nitrogen pollution worsens in Rockies lakes Studying fertilizers to cut greenhouse gases Tales from the deep--What was that big rock looking thing? Talk to your children about H1N1 Texas researcher shares $3.1 million National Science Foundation papaya grant U.N., Islamic bank make $1 billion farming deal U.S. biodiesel leaders visit with lawmakers UN agency: Food prices in poor countries stay high University of Kansas researchers turn sewage to fuel UNL Panhandle Research and Extension Center to turn 100 in 2010 USDA: Number of Americans going hungry increases USDA-funded project helps renew Iraq's ag extension WKMA 2009-2010 scholarships awarded CROPS
Ag officials to survey Missouri farmers Agriculture's Innovative Minds Symposium to be held in Wichita Alert: Corn should be checked before feeding livestock Consider on-farm storages Coping with moldy corn Corn disease update Crop removal in higher yield environments Crops and weeds: Global climate change's first responders CSU Department of Soil and Crop Sciences celebrates a century of service Dakotas might see record sunflower yields Drawing straws: Forum to discuss water issues in Oklahoma EPA funds aid ag agency's pesticide protection efforts Farmers may want to think twice before selling corn stover Glyphosate-resistant weeds: Can we close the barn door? Grain farmers making great strides in tough harvest season Harvest progresses; Nov. 13 estimate puts crop losses at $309 million Kansas farmer tries growing peanuts Late wheat planting requires extra planning MU to premiere new wheat variety OSU Biofuels Team, research partners receive $4.2 million grant Pecos River Basin Assessment Program moves into implementation phase Predicting the environmental effects of transgenic Bt crop lines Scientists find ozone levels already affecting soybean yields Scientists plot genetic ploy against grain pest South Dakota wine industry growing Spying on corn rootworm predators' nightlife Vilsack names members, alternates to National Peanut Board West Texas wineries bloom despite bad crop LIVESTOCK
American Royal Hereford champions named Beeson Honored with Poll-ette of the Year Award Being lazier in your cow-calf operation might pay off in the long run CCA members Recruiting for the Cure Charolais results from American Royal announced Dairy farmers try to 'ride out storm' Demand strong for Gelbvieh females Eklund recognized as Red Angus Personality of the Year FDA approves camelina as cattle feed supplement Firm plans meatpacking plant in Bismarck Former K-State meats professor named Distinguished Alumni Friday the 13th marks record losses for pork farmers, says MU swine economist Gelbvieh enthusiasts gather for the 2009 American Royal Gelbvieh and Balancer Show Harrell elected American Hereford Association president Hereford show awards presented in Kansas City Hereford youth awarded $24,750 in scholarships Horse trainer battles brain aneurysm Horse used to spook in own stall, now a trick star Industry advisors say it is time to capture direct, maternal heterosis Iowa's family beef farmers fuel hungry runners Kansas Beef Expo offers new venue Kansas Ranchers recognized for superior cows Killian crowned first National Hereford Queen KLA program to underscore need for livestock advocacy Limousin, Lim-Flex parade in Kansas City Minnesota farmer struggles after bull attacks Missouri family raises elk NALF annual meeting to join National Limousin show, sale at NWSS NCBA leaders to address key issues as NCBA's Cattlemen to Cattlemen goes live Dec. 1 Nebraska man in horse dragging case convicted of DUI New officers picked for SD Beef Industry Council NMPF Chairman, President discuss actions taken to combat dairy crisis at annual meeting Oklahoma trainer faces life's challenges head on OPSU bull test update Ranchers say livestock not destroying dams Rescued horses find a forever home Research team recognized for service to the Red Angus industry Researchers study link between climate change, nutritional stress Retailers offer views to TCFA Salers host show at American Royal Schilling Limousin donates heifer to Corner Post Fund Scrapie rule aims to protect state herds Sellers say processor often paid late Seventeen Hereford breeders celebrate 50 years in the business Sherry Pope Smith chosen 2009 AHW Outstanding Hereford Woman Some NM horse trainers use love rather than force Southwest Beef Symposium Jan. 20 and 21 in Tucumcari SowBridge continues to offer distance learning flexibility and convenience Taiwan: No quid pro quo for lifting U.S. beef ban The genetic effect Use of ultrasound, market outlook among beef topics at Meeteetse program USMEF: September pork exports regain momentum, beef exports struggling Ventilate and take other safety precautions to prevent manure pit explosions EDITOR
Changes in climate change Make logical food choices Serious stewardship Shop smart COLUMNS
Doing good deeds Explaining the reason Just a scoop full The push for climate change legislation loses steam Wet boom now standard on sprayers MARKETS
Aberdeen cattle sales report Ada livestock sales report Amarillo livestock sales report Apache livestock sales report Arkansas livestock sales summary Clovis livestock sales report Colorado feeder cattle summary Continued dry weather advances harvest Cotton, sorghum harvest past half-way mark Dalhart livestock sales report Despite moisture, work continues Dodge City cattle sales report Dry weather helps harvest progress Ericson cattle sales report Faith livestock auction report Farmers playing catch up Farmers trying to catch up Favorable harvest weather Georgia cattle auction summary Goldthwaite sheep sales report Grain bids all sharply higher Grain market close Hay trade slow to moderate High Plains slaughter news report Joplin livestock auction report Lexington livestock sales report McAlester livestock sales report Mild weather aids harvest progress Most hay sales trending steady Most of state gets some moisture Newell sheep sales report North Arkansas livestock sales OKC West livestock market report Pratt 3 p.m. cattle sales report Pratt livestock sales report Presho livestock sales report Salina cattle sales report Sioux Falls sheep sales report South Central Direct sheep sales Springfield livestock sales report St. Joseph feeder pigs St. Onge livestock sales report Tehoma livestock auction report Tulia livestock auction report Tulsa livestock auction report Watertown cattle sales report West Plains regional cattle sales Wheat in need of moisture in some areas Woodward livestock sales report Wyobraska cattle sales report RANGE
Deadline Nov. 20 for new grazing lands initiative now available statewide by NRCS under EQIP Pestman weed and brush online decision aid now available Prescribed Burning Workshops to be held in central and eastern Kansas FAMILY
10 healthy fall fruits and vegetables 4-Hers call for H.U.G.S. A backyard haven for wildlife birdbaths, feeders entice animals into your landscape Arkansas teen rodeo rider recovers from head injury Celebrate Thanksgiving with value Champion refrigerator potato rolls make holiday baking a breeze Christmas tree fire safety Classic Thanksgiving dinner cost declines for 2009 Enjoy holiday foods without adding extra pounds Fall leaf piles not all fun and games Fall temps signal time to bring plants indoors Family-friendly holiday calls for planning, patience Give thanks for pumpkin pie Have a plan for special holiday meals Holiday season 2009: Enjoy holiday foods--tips make special diet. . . special Holiday season 2009: Some turkey producers call Kansas home but obstacles exist for such businesses Holiday season 2009: 'Tis the season to trim costs, not joy Kansas 4-H leader tapped for National Hall of Fame Kaw Valley District wins KWC 'Make it Whole' Recipe Contest Maria designed for luxury and comfort Meditation for 11-23-09 Niobrara County 4-H meat judging team third in national competition Rodeo won't be invited back in 2014, group says Safely storing holiday leftovers The oldest known mathematician This bug doesn't bite ... but it can stink up your house! Upcoming K-State horticultural events Upcoming K-State horticultural events Upcoming K-State horticultural events Women's Pro Rodeo finals in Lincoln in 2010-2011
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