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ISSUE DATE: 11/23/2009

Meat marketing tactics change with consumer trends

By Jennifer M. Latzke

The grocery advertising inserts are a familiar staple of every hometown newspaper. Chucks, ribeye steaks, ground beef--all so tempting, and at the right sale price for the season.

Consumers are familiar with this communication tactic grocers have used for decades to entice buyers into their stores and ultimately move product. But, with changing demographics and changing consumer habits, meat retailers are becoming more invested in using new and improved methods to reach their target audiences.

New faces in the store

In the past 50 years, consumer demographics at the grocery store have changed, and the meat counter has had to adapt to these trends.

For example, according to the U.S. Bureau of Labor Statistics, the percentage of women 18 years and older working outside of the home rose from 33.4 percent in 1950 to 59.3 percent in 2007. These working parents of active children are looking for convenient items in the meat case to simplify mealtime between driving their children to and from after-school activities.


NEWS

1,000 gallons of manure spill in Iowa
2010 Kansas Workforce Summit Jan. 20 and 21
AgriLife Extension to conduct Schleicher County training Nov. 19
Animal welfare group protests at Canadian Finals Rodeo
Be prepared in the event of an influenza pandemic
Bennet makes push to fight child hunger, improve public health
Cancer took woman's husband and ranch
Coffee break: Compound brewing new research in colon, breast cancer
Colorado Ag Classic Dec. 9 and 10 in Loveland
Combine fires more common this fall
Conventional ag production has economical, environmental advantages
Ecosystem services provide potential new ag market
Estate planning basics
Farm Rescue founder surprised at speed of growth
Feds give record loans to Kansas farmers
Fungi may hold key to reducing grapefruit juice interactions with medications
Hard-hit community learns to grow food
'Keeping the Family Farming' workshops set for January in Beloit, Hiawatha
Keeping the shelves stocked
K-State Research and Extension teams with Fort Riley First Infantry Command
Meat marketing tactics change with consumer trends
Microwave meter measures moisture and density of in-shell peanuts
Missouri artist creates sculptures from her woods
Nebraska ag groups oppose some proposed cuts
New coalition promoting Missouri ag
NMSU Cooperative Extension Service workshop to focus on sustainable ag
Potato research project feeds the hungry
'Recycling through a Recession' seminar set for Dec. 8
Richland farmers' market goes online
Sedalia couple still having fun with old tradition
Start smart with your new company's finances
Study: Nitrogen pollution worsens in Rockies lakes
Studying fertilizers to cut greenhouse gases
Tales from the deep--What was that big rock looking thing?
Talk to your children about H1N1
Texas researcher shares $3.1 million National Science Foundation papaya grant
U.N., Islamic bank make $1 billion farming deal
U.S. biodiesel leaders visit with lawmakers
UN agency: Food prices in poor countries stay high
University of Kansas researchers turn sewage to fuel
UNL Panhandle Research and Extension Center to turn 100 in 2010
USDA: Number of Americans going hungry increases
USDA-funded project helps renew Iraq's ag extension
WKMA 2009-2010 scholarships awarded

CROPS

Ag officials to survey Missouri farmers
Agriculture's Innovative Minds Symposium to be held in Wichita
Alert: Corn should be checked before feeding livestock
Consider on-farm storages
Coping with moldy corn
Corn disease update
Crop removal in higher yield environments
Crops and weeds: Global climate change's first responders
CSU Department of Soil and Crop Sciences celebrates a century of service
Dakotas might see record sunflower yields
Drawing straws: Forum to discuss water issues in Oklahoma
EPA funds aid ag agency's pesticide protection efforts
Farmers may want to think twice before selling corn stover
Glyphosate-resistant weeds: Can we close the barn door?
Grain farmers making great strides in tough harvest season
Harvest progresses; Nov. 13 estimate puts crop losses at $309 million
Kansas farmer tries growing peanuts
Late wheat planting requires extra planning
MU to premiere new wheat variety
OSU Biofuels Team, research partners receive $4.2 million grant
Pecos River Basin Assessment Program moves into implementation phase
Predicting the environmental effects of transgenic Bt crop lines
Scientists find ozone levels already affecting soybean yields
Scientists plot genetic ploy against grain pest
South Dakota wine industry growing
Spying on corn rootworm predators' nightlife
Vilsack names members, alternates to National Peanut Board
West Texas wineries bloom despite bad crop

LIVESTOCK

American Royal Hereford champions named
Beeson Honored with Poll-ette of the Year Award
Being lazier in your cow-calf operation might pay off in the long run
CCA members Recruiting for the Cure
Charolais results from American Royal announced
Dairy farmers try to 'ride out storm'
Demand strong for Gelbvieh females
Eklund recognized as Red Angus Personality of the Year
FDA approves camelina as cattle feed supplement
Firm plans meatpacking plant in Bismarck
Former K-State meats professor named Distinguished Alumni
Friday the 13th marks record losses for pork farmers, says MU swine economist
Gelbvieh enthusiasts gather for the 2009 American Royal Gelbvieh and Balancer Show
Harrell elected American Hereford Association president
Hereford show awards presented in Kansas City
Hereford youth awarded $24,750 in scholarships
Horse trainer battles brain aneurysm
Horse used to spook in own stall, now a trick star
Industry advisors say it is time to capture direct, maternal heterosis
Iowa's family beef farmers fuel hungry runners
Kansas Beef Expo offers new venue
Kansas Ranchers recognized for superior cows
Killian crowned first National Hereford Queen
KLA program to underscore need for livestock advocacy
Limousin, Lim-Flex parade in Kansas City
Minnesota farmer struggles after bull attacks
Missouri family raises elk
NALF annual meeting to join National Limousin show, sale at NWSS
NCBA leaders to address key issues as NCBA's Cattlemen to Cattlemen goes live Dec. 1
Nebraska man in horse dragging case convicted of DUI
New officers picked for SD Beef Industry Council
NMPF Chairman, President discuss actions taken to combat dairy crisis at annual meeting
Oklahoma trainer faces life's challenges head on
OPSU bull test update
Ranchers say livestock not destroying dams
Rescued horses find a forever home
Research team recognized for service to the Red Angus industry
Researchers study link between climate change, nutritional stress
Retailers offer views to TCFA
Salers host show at American Royal
Schilling Limousin donates heifer to Corner Post Fund
Scrapie rule aims to protect state herds
Sellers say processor often paid late
Seventeen Hereford breeders celebrate 50 years in the business
Sherry Pope Smith chosen 2009 AHW Outstanding Hereford Woman
Some NM horse trainers use love rather than force
Southwest Beef Symposium Jan. 20 and 21 in Tucumcari
SowBridge continues to offer distance learning flexibility and convenience
Taiwan: No quid pro quo for lifting U.S. beef ban
The genetic effect
Use of ultrasound, market outlook among beef topics at Meeteetse program
USMEF: September pork exports regain momentum, beef exports struggling
Ventilate and take other safety precautions to prevent manure pit explosions

EDITOR

Changes in climate change
Make logical food choices
Serious stewardship
Shop smart

COLUMNS

Doing good deeds
Explaining the reason
Just a scoop full
The push for climate change legislation loses steam
Wet boom now standard on sprayers

MARKETS

Aberdeen cattle sales report
Ada livestock sales report
Amarillo livestock sales report
Apache livestock sales report
Arkansas livestock sales summary
Clovis livestock sales report
Colorado feeder cattle summary
Continued dry weather advances harvest
Cotton, sorghum harvest past half-way mark
Dalhart livestock sales report
Despite moisture, work continues
Dodge City cattle sales report
Dry weather helps harvest progress
Ericson cattle sales report
Faith livestock auction report
Farmers playing catch up
Farmers trying to catch up
Favorable harvest weather
Georgia cattle auction summary
Goldthwaite sheep sales report
Grain bids all sharply higher
Grain market close
Hay trade slow to moderate
High Plains slaughter news report
Joplin livestock auction report
Lexington livestock sales report
McAlester livestock sales report
Mild weather aids harvest progress
Most hay sales trending steady
Most of state gets some moisture
Newell sheep sales report
North Arkansas livestock sales
OKC West livestock market report
Pratt 3 p.m. cattle sales report
Pratt livestock sales report
Presho livestock sales report
Salina cattle sales report
Sioux Falls sheep sales report
South Central Direct sheep sales
Springfield livestock sales report
St. Joseph feeder pigs
St. Onge livestock sales report
Tehoma livestock auction report
Tulia livestock auction report
Tulsa livestock auction report
Watertown cattle sales report
West Plains regional cattle sales
Wheat in need of moisture in some areas
Woodward livestock sales report
Wyobraska cattle sales report

RANGE

Deadline Nov. 20 for new grazing lands initiative now available statewide by NRCS under EQIP
Pestman weed and brush online decision aid now available
Prescribed Burning Workshops to be held in central and eastern Kansas

FAMILY

10 healthy fall fruits and vegetables
4-Hers call for H.U.G.S.
A backyard haven for wildlife birdbaths, feeders entice animals into your landscape
Arkansas teen rodeo rider recovers from head injury
Celebrate Thanksgiving with value
Champion refrigerator potato rolls make holiday baking a breeze
Christmas tree fire safety
Classic Thanksgiving dinner cost declines for 2009
Enjoy holiday foods without adding extra pounds
Fall leaf piles not all fun and games
Fall temps signal time to bring plants indoors
Family-friendly holiday calls for planning, patience
Give thanks for pumpkin pie
Have a plan for special holiday meals
Holiday season 2009: Enjoy holiday foods--tips make special diet. . . special
Holiday season 2009: Some turkey producers call Kansas home but obstacles exist for such businesses
Holiday season 2009: 'Tis the season to trim costs, not joy
Kansas 4-H leader tapped for National Hall of Fame
Kaw Valley District wins KWC 'Make it Whole' Recipe Contest
Maria designed for luxury and comfort
Meditation for 11-23-09
Niobrara County 4-H meat judging team third in national competition
Rodeo won't be invited back in 2014, group says
Safely storing holiday leftovers
The oldest known mathematician
This bug doesn't bite ... but it can stink up your house!
Upcoming K-State horticultural events
Upcoming K-State horticultural events
Upcoming K-State horticultural events
Women's Pro Rodeo finals in Lincoln in 2010-2011

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