As program director and host of the Breakfast Club at Denver radio station KEZW-AM 1430, Crandall plays music his parents and friends' parents enjoyed. The sounds of Glenn Miller, whose boyhood was spent in the northeast Colorado city of Fort Morgan, often percolate like a friendly cup of coffee on his show.
Like that Colorado-raised musician, Crandall often talks up Colorado-raised farm products through his Breakfast Club Private Label program.
Working alongside the Colorado Department of Agriculture's Colorado Proud program, Crandall's effort, which started about a year ago, has brought emerging Centennial State food and beverage companies more attention than the wail of a Harry James trumpet solo played at full blast at 3 a.m.
In January, CDA's program came along for the ride, helping further direct these companies to an inexpensive promotion outlet.