ISSUE DATE: 05/31/2010
By Doug Rich
For the first time since it was formed, the Kansas Soybean Commission took a trip outside the country to meet their customers and see first-hand how they are using soybeans, soybean meal, and soy oil. From Jan. 19 to 23, members of the Kansas Soybean Commission and their guests toured the area around Guadalajara, Mexico, visiting companies and government agencies that buy U.S. soybeans.
Putting a face on soybean exports is the most important aspect of these trips. Buyers have an opportunity to meet with actual producers who grow the soybeans, and the growers have an opportunity to meet the people who use their soybeans in a wide variety of products.
"Meeting the U.S. farmers is very important," Brent Babb, director of communications and program development for the U.S. Soybean Export Council, said. "In Latin America, it is very much a relationship business."
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