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ISSUE: 11/23/2009

Meat marketing tactics change with consumer trends

By Jennifer M. Latzke

The grocery advertising inserts are a familiar staple of every hometown newspaper. Chucks, ribeye steaks, ground beef--all so tempting, and at the right sale price for the season.

Consumers are familiar with this communication tactic grocers have used for decades to entice buyers into their stores and ultimately move product. But, with changing demographics and changing consumer habits, meat retailers are becoming more invested in using new and improved methods to reach their target audiences.

New faces in the store

In the past 50 years, consumer demographics at the grocery store have changed, and the meat counter has had to adapt to these trends.

For example, according to the U.S. Bureau of Labor Statistics, the percentage of women 18 years and older working outside of the home rose from 33.4 percent in 1950 to 59.3 percent in 2007. These working parents of active children are looking for convenient items in the meat case to simplify mealtime between driving their children to and from after-school activities.


Conventional ag production has economical, environmental advantages

By Jennifer Bremer

With little or no new farmland to exploit, farmers will have to become more productive in the future in order to continue to provide feed, food and fiber for the world, according to Alex Avery, director of research and education for the Hudson Institute.

"Global food demand will at least double, and more likely triple, over the next 50 years," he told a group at the Feeding Quality Forum held in South Sioux City, Neb., Nov. 10.

Avery said population growth is not the only factor in world food demand, though. Affluence and wealth have just as much importance in the need for food.

"When people have more money, the first thing they buy is food and more higher-quality food," he said. "Everyone has always thought Indian people had mostly vegetarian diets because of religious reasons, but it is more because of economic reasons."


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1,000 gallons of manure spill in Iowa

LINDEN, Iowa (AP)--A central Iowa swine facility has started to clean up after 1,000 gallons of manure was released into a stream. The Iowa Department of Natural Resources said Nov.3 that employees of Carstens Livestock discovered the leak from a manure storage structure Nov. 2 outside the city of Linden in Dallas County. Officials say an emergency shutoff valve failed, allowing the manure to spill into a ravine which runs into a tributary of the Middle ...

Hard-hit community learns to grow food

WILMINGTON, Ohio (AP)--Many of the new gardeners didn't know how to grow vegetables, and weren't sure what to do with them once they did. They learned, though, as part of a project by a local college to help a community hard-hit by the recession grow some of its own food. Wilmington College provided the 20 plots and the guidance in this southwestern Ohio town after DHL Express decided last year to close its operation here, putting most of 8,000 ...

Fungi may hold key to reducing grapefruit juice interactions with medications

A fungus may help solve a problem of a grapefruit compound that interacts negatively with certain prescription drugs, according to studies by Agricultural Research Service scientists. Grapefruit contains furanocomarins, which inhibit the enzymatic activity responsible for metabolizing certain prescribed medications and allowing more of the medication to enter the bloodstream. FCs are phytochemicals commonly found ...

Animal welfare group protests at Canadian Finals Rodeo

EDMONTON, Alberta (AP)--An animal welfare organization is protesting outside the Canadian Finals Rodeo in Edmonton. The director of the Voice of Animals Humane Society says her group is particularly concerned about calf-roping at the recent competition. Director Tove Reece says many calves die or are so badly injured they have to be destroyed.

Bennet makes push to fight child hunger, improve public health

Colorado On the heels of a new study that found 1 in 8 Colorado households lack dependable access to adequate food, as well as recent reports showing more children in Colorado are living in poverty, Michael Bennet, U.S. Senator for Colorado, Nov. 17 pushed lawmakers to revisit the role the federal government can play in fighting child hunger and improving public health. In a statement to the Senate Committee on Agriculture, ...

Start smart with your new company's finances

The unemployment rate is floating near the double digits. There is a growing amount of people out of work and many are looking to try something new. According to the Kauffman Foundation, 7 percent of individuals who have lost their jobs are launching new ventures.


Some NM horse trainers use love rather than force

FARMINGTON, N.M. (AP)--Josy Pyne bought her first horse at age 48, following a bout with breast cancer. Following her triumph over cancer, horse riding and training became the guiding passions of her life. Pyne now owns two horses, which she refers to as "her boys': Rocky, a 13-year-old chestnut Missouri fox trotter, and Cisco, a 15-year-old quarter horse that changes color four times a year.

Oklahoma trainer faces life's challenges head on

STILLWATER, Okla. (AP)--Jennifer Cunningham takes her joy from family, her passion from horses and her strength from her faith. But she takes her creed from a favorite children's film. "One simple motto I like to live by is from the movie Nemo--'just keep swimming!'"

New officers picked for SD Beef Industry Council

PIERRE, S.D. (AP)--After serving two terms as vice president, Merrill Karlen of Oacoma has been selected president of the South Dakota Beef Industry Council. Karlen has been a council director since 2003, representing the South Dakota Cattlemen's Association. Ed Blair of Vale, representing the South Dakota Farm Bureau, will serve as vice president of the beef industry council, which administers a $1 beef checkoff on cattle sold in South Dakota.

Eklund recognized as Red Angus Personality of the Year

Texas John Eklund of Van Alstyne, Texas, was recognized as the Red Angus Personality of the Year at the National Red Angus Convention in Mahnomen, Minn., Sept. 16 to 19. Ken Bower of Forestburg, Texas, and Alyssa Looney of Denton, Texas, presented the award. "John is a great communicator," said Bower.

USMEF: September pork exports regain momentum, beef exports struggling

September pork plus pork variety meat exports reached nearly 154,000 metric tons valued at $347.8 million, the highest volume since April 2009, according to statistics released by U.S. Department of Agriculture and compiled by the U.S. Meat Export Federation. September beef plus beef variety meat exports were down slightly from August, with the January-September cumulative total falling further behind last year's pace, as ...

Demand strong for Gelbvieh females

The shrinking of the national cow herd and the tough economy of the beef industry has not seemed to affect the demand for Gelbvieh influenced commercial females in the southeastern United States. After a couple seasons of drought in the region, this summer brought more rainfall and with that better pastures which could be contributing to some cow-calf producers looking to rebuild their cow herds. That seemed to be the case during a recent Gelbvieh ...

    Consider on-farm storages

    By Richard C. Snell Barton County Extension Agent, agriculture Once again it's deja vu all over again.

    Farmers may want to think twice before selling corn stover

    Nebraska While there have been some offers from a couple of energy companies to buy corn stover this year, Nebraska farmers need to take into account the soil structure loss and nutrient loss before making that decision, University of Nebraska-Lincoln experts say. Corn stover, or the residue left behind after harvesting corn, can be made into pellets and sold to coal burning power plants generating electricity, said Paul Jasa, UNL ...

    Kansas farmer tries growing peanuts

    HUTCHINSON, Kan. (AP)--If he's been called any nicknames, they haven't been to his face, Rice County farmer Clark Schmidt says with a grin. Yet, he figures he's been the talk of the local elevator and morning coffee shops for his 65-acre peanut field not far from Sterling. Peanuts in a state known for wheat production, after all, aren't typical.

    South Dakota wine industry growing

    RAPID CITY, S.D. (AP)--Prairie Berry Winery saw double-digit growth this summer in the number of visitors at its Hill City winery and shop, a remarkable increase considering "people are more conservative in their spending habits right now,' according to winery marketing manager Michele Slott. Wine may be a discretionary expense, and retailers say shoppers have been looking for value-priced bottles, but there are several signs the area's wine industry is ...

    Predicting the environmental effects of transgenic Bt crop lines

    Potential risks from new transgenic Bt crop lines can be assessed using carefully controlled laboratory tests, according to findings of a study by Agricultural Research Service scientists and cooperators. This finding will help streamline the assessment process for introducing new insect control technology to the marketplace, while ensuring environmental safety. Bt (Bacillus thuringiensis) is a biological control bacterium that...

    Alert: Corn should be checked before feeding livestock

    By Michael Fisher Golden Plains Area Extension Agent, livestock The late harvest has had many of our corn farmers nervous, hoping that they can get the crop out before winter really sets in. It has also left many cattle producers nervous as they have wondered if they will be able to get any value out of corn stalk grazing before the next snow.

    Vilsack names members, alternates to National Peanut Board

    U.S. Secretary of Agriculture Thomas J. Vilsack Nov. 16 appointed four members and four alternate members to serve on the National Peanut Board. All of the appointments are three-year terms that begin Jan. 1, 2010, and end on Dec. 31, 2012. The following members and alternate member were reappointed: John Harrell of Whigham, Ga., and Edward M. Rast Jr., Cameron, S.C., members; Francis V. Jordan III, Rayville, La., at-large member; ...

    Glyphosate-resistant weeds: Can we close the barn door?

    Glyphosate is the most widely used herbicide in the nation and a mainstay of weed control for both farmers and homeowners. Over the last 13 years, it has been applied to more than a billion acres. But there is a downside to the product's popularity.


South Central Direct sheep sales

The South Central Direct Sheep sales report for the week ending Nov. 13, totaled 800 head of sheep, 250 head of replacement ewes and 700 head of slaughter meat goats, according to the USDA-Texas Department of Agriculture Market News, San Angelo, Texas. Compared to last week, feeder lambs were steady. There were no slaughter lambs, or slaughter ewes.

Apache livestock sales report

Stockman's Livestock Inc., Apache, Okla., reported receipts of 3,766 head Nov. 12, compared to 3,410 head last week and 4,838 head last year, according to the USDA-Oklahoma Department of Agriculture Market News, Oklahoma City, Okla. Compared to last week, feeder steers were steady to $2 lower. Feeder heifers were not enough for a test.

Arkansas livestock sales summary

The weekly summary of livestock sales in Arkansas for the week ending Nov. 12, showed estimated receipts of 14,010 head Nov. 12, compared to 12,121 head last week and 9,367 head last year, according to the Arkansas Extension Service-USDA Market News, Little Rock, Ark. Compared to last week, slaughter cows sold $1 to $2 lower. Slaughter bulls sold weak to $2 lower.

Georgia cattle auction summary

The summary of livestock auctions in Georgia for the week ending Nov. 13, showed receipts of 9,619 head, compared to 10,524 head last week and 11,093 head last year, according to the USDA-Georgia Department of Agriculture Market News, Thomasville, Ga. Compared to one week ago, slaughter cows and bulls were $2 lower. Feeder steers, steer calves and heifers were steady to $2 higher.

North Arkansas livestock sales

The North Arkansas Livestock, Green Forest, Ark., Little Rock, Ark., reported receipts of 885 head Nov. 18, compared to 2,571 head last week and 2,057 head last year, according to the Arkansas Department of Agriculture-USDA Market News Service, Little Rock, Ark. Compared to last week, slaughter cows and bulls were steady to $1 higher. Feeder steers mixed, under 400 pounds were steady to $6 lower on a light test, and those over 400 pounds were $3 higher to $2 ...

Tehoma livestock auction report

The Texhoma Livestock Auction, Texhoma, Okla., reported receipts of 1,060 head Nov. 18, compared to 450 head last week and 950 head last year, according to the USDA-Oklahoma Department of Agriculture Market News, Oklahoma City, Okla. Compared to last week, there was no test on feeder steers or heifers. Steer and heifer calves were $2 higher.

    Grain market close

    The USDA Market News Service, Greeley, Colo., in the closing grain report for Nov. 9, reported in futures trading that Chicago December soft red winter wheat was $5.20, up 22 3/4 cents; December corn, $3.86, up 19 cents; and January soybeans, $9.72, up 17 cents. The export bid for direct Gulf delivery of No. 1 hard red winter wheat, ordinary protein, rail, $5.51 1/2 to $5.61 1/2, up 20 1/2 cents; No.

    Grain market close

    The USDA Market News Service, Greeley, Colo., in the closing grain report for Oct. 26, reported in futures trading that Chicago December soft red winter wheat was $5.27, down 20 3/4 cent; December corn, $3.78, down 19 3/4 cents; and November soybeans, $9.86 1/2, down 19 1/2 cents. The export bid for direct Gulf delivery of No. 1 hard red winter wheat, ordinary protein, rail, $5.61 to $5.71, down 18 1/2 cents; No.

    Grains close lower with dry weather forecast

    Grains closed lower as drier weather has been forecasted, and this should lead to harvest activity before more rain moves in later in the week, according to the National Grain Market Summary, Oct. 26. Outside markets pressured grains as the stock market, crude oil and precious metals all closed lower. Wheat closed 15 to 21 cents lower.

    Grain bids all sharply higher

    Grains were all sharply higher Nov. 16 as buying spree entered the commodity market with strong outside support from a sharply higher gold market, higher crude oil and a strong rally in the stock market, according to the National Grain Market Summary. A slumping dollar also lent support to the markets. With another round of rain and in some areas snow across the Midwest delaying corn harvest should continue to support the corn market.

    Grain market close

    The USDA Market News Service, Greeley, Colo., in the closing grain report for Nov. 2, reported in futures trading that Chicago December soft red winter wheat was $5.16 3/4, up 22 1/2 cent; December corn, $3.82 1/4, up 16 1/4 cents; November soybeans, $9.97 1/2, up 19 1/2 cents and January soybeans, $9.98, up 21 1/2 cents. The export bid for direct Gulf delivery of No. 1 hard red winter wheat, ordinary protein, rail, $5.50 to $5.60, up 21 cents; No.

    Grains see sharp gains

    Grains had sharp gains as buying entered the market on Nov. 2, according to the National Grain Market Summary. Outside markets were higher with crude oil and precious metals. Widespread harvest maybe delayed in some cases as fields are very muddy delaying harvest progress.

    Grain market close

    The USDA Market News Service, Greeley, Colo., in the closing grain report for Oct. 19, reported in futures trading that Chicago December soft red winter wheat was $5.17 3/4, up 19 cents; December corn, $3.86 1/4, up 14 1/4 cents; and November soybeans, $9.96 1/4, up 18 3/4 cents. The export bid for direct Gulf delivery of No. 1 hard red winter wheat, ordinary protein, rail, $5.58 3/4 to $5.68 3/4, up 18 1/4 cents; No.

    Grain markets rally

    The grain markets rallied closing moderate to sharply higher, according to the National Grain Market Summary, Oct. 19. Wheat saw spillover support from other grains and a lower dollar. Corn and soybeans found support from the higher equities, a lower dollar, and rain in the forecast for parts of the Corn Belt.



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