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Meat marketing tactics change with consumer trends

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Trent Loos

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by rita "I don't think any orginization can make you as a person do anything you don't"....Read the story...

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Loos Tales by Trent Loos

Trent Loos is a sixth generation United States farmer, host of the daily radio show, Loos Tales, and founder of Faces of Agriculture, a non-profit organization putting the human element back into the production of food. Get more information at www.FacesOfAg.com, or e-mail Trent at trent@loostales.com.

Explaining the reason

"But we feed people!" As redundant as it may sound, we are required on a daily basis to make the case for the importance of domestic animal production. Look folks, these attacks are not new.

NOV 9, 2009 —Mentors for youth needed

It's that unique time of the year when, despite what your school colors are, a dominant color can be found in rural America--hunter orange. I know for a fact that this occurs throughout the nation but for anyone who has experienced the barrage of hunters in the fall, to me nothing quite compares to what takes place in the Dakotas this time of year in the quest for pheasant. I take back that statement because on a much smaller scale but huge in mission and ... [Read More]

NOV 2, 2009 —Follow your nose

What a world we live in. With most of the nation's 2009 corn and soybean crops still in the field, hanging on for dear life, the world continues to argue about how to feed the growing population. In fact, I don't think anybody is going to argue with me on the point that, no matter what commodity you are trying to produce, 2009 is going to be one of those years that you just want to get in your rear-view mirror. [Read More]

OCT 26, 2009 —A glut of lies

I wanted to start off by admitting I am a dairyman wanna-be. I have never owned a dairy cow, but have worked closer with the dairy industry than any other facet of agriculture in the past five years. I have some tremendous friends who are dairymen and women. [Read More]

OCT 19, 2009 —Feed the starving trees

I certainly had an interesting audience in Bismarck, N.D. on Oct. 7. In fact, the writer for the Bismarck Tribune asked me after my presentation, "Why do you think that the coal people want to hear from a rancher?" Yes, I was speaking to the Lignite Energy Council and the answer to his question was actually quite evident. [Read More]

OCT 12, 2009 —The soldier gives us more

For the second week in a row I have had a tremendous experience in Omaha, Neb. This time it was the retirement ceremony at Offutt Air Force Base for 10 airmen with 250 plus years of military service in the Air Force and Reserves. My wife's sister, Kami (Kieborz) Willet, was one of the 10; she gave 22 years of her life to military service. [Read More]

OCT 5, 2009 —Time for some sorting

Last Saturday, I did something that every single person in agriculture absolutely must do. For the past year my wife, Kelli, has been in charge of organizing teams for beef demonstrations in grocery stores in Lincoln and Omaha for the Nebraska CattleWomen. The demos are developed with grocery stores through the Nebraska Beef Council and check-off funds. [Read More]

SEP 28, 2009 —Howling mad

That howl you hear has been coming from the Northwestern part of the nation. In the past month, both Idaho and Montana have opened up a wolf-hunting season. I personally opened up a mountain lion season at my house after more than 20 goats have been killed. [Read More]

SEP 21, 2009 —I'm talking here at home

I tend to be one of the first people to complain when major media sources target modern agriculture. So, I better tell you about the few times when they actually get it right. Here is one such instance: [Read More]

SEP 14, 2009 —Parents hold class

The value of the show ring has long been cussed, discussed and revered by farm families. But, after my weekend at the Nebraska State Fair, I must share my opinion. First and foremost, the most important resource produced on United States farms and ranches is not corn, cattle, cotton or goats. [Read More]

SEP 14, 2009 —Parents hold class [Read More]

SEP 7, 2009 —I have had enough [Read More]

AUG 31, 2009 —More for less [Read More]

AUG 24, 2009 —Gaining a behind the scenes look [Read More]

AUG 17, 2009 —Sound the bugle for success [Read More]

AUG 10, 2009 —Lesson from the county fair [Read More]

AUG 3, 2009 —Stand up and cheer [Read More]

JUL 27, 2009 —But they are good for you [Read More]

JUL 20, 2009 —Time to roll up our sleeves [Read More]

JUL 13, 2009 —Message of integrity [Read More]

JUL 6, 2009 —And so it was [Read More]

JUN 29, 2009 —No place for shallow roots [Read More]