Beef Month is underway in Kansas as industry organizations publicly recognize the substantial contributions ranchers, feeders and dairymen make to the economy and human nutrition. The observance started with U.S. Department of Agriculture coincidentally releasing figures showing the economic strength of beef production in the state. Cattle in Kansas generated $7.75 billion in cash receipts during 2013, down slightly from the record set in 2012. Kansas ranked third in cash receipts last year behind first place Nebraska and second place Texas.
Kansas also ranked third last year in the value of beef production, which is generally defined as cattle born and sold in the state. The $4.22 billion value of production figure for Kansas ranked behind Texas, in first, and Nebraska.
The Kansas Beef Council is using this data to highlight the importance of the state’s beef industry during Beef Month. Other key messages being emphasized during Beef Month communications are about nutrition. For example, consumers are hearing beef provides 10 percent of 10 essential nutrients, including zinc, iron, protein and B vitamins, all in less than 10 percent of the daily calorie intake recommended by the federal government.
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