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Texas beef producers approve beef checkoff program in Lone Star State

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The Texas Department of Agriculture announced July 2 that Texas beef producers have voted to establish a state-level beef checkoff program, which was approved by a 67 to 33 percent vote. TDA conducted this referendum upon petition by cattle industry organizations under the authorities designated by the Texas Legislature.

“Texas is the largest cattle producing state in the nation, and our beef is among the highest-quality in the world,” says Agriculture Commissioner Todd Staples. “As Texas ranchers continue to grow and raise the bar to meet consumers’ tastes and preferences, it is my hope these funds will be used in a manner to enhance our producers’ profitability and sustainability of food production. The Lone Star State is a national leader in agriculture, and I’d like to keep it that way.”

The beef checkoff is a producer-funded program that will research ways to continue improving Texas beef quality, as well as educate prospective consumers of Texas beef around the world. Texas beef producers will pay a refundable assessment of $1 per head of cattle they sell. Collection of the assessment will begin on Oct. 1, 2014 by the Beef Promotion and Research Council of Texas.

TCFA leaders serving as members of the BPRCT share their excitement in response to the passage of the Texas Beef Checkoff and what it means for the future of beef in Texas. “It’s great to see the willingness of producers to support the Texas Beef Checkoff and its efforts to promote and create a larger demand for beef,” says Ryan Moorhouse, general manager of Hartley Feeders.

“I am so excited for the cattle industry,” says Suzie O’Brien, cattle producer from Amarillo. “The extra dollar will be put to good use in spreading the positive message about beef and how important it is for a healthy lifestyle.”

“This is a move in the right direction for our industry within our state,” says Katsy Cluck, cattle rancher from Boerne. “In my time serving on the Beef Promotion and Research Council of Texas, I have been so impressed, and I am fully confident that the extra dollar invested by producers is in great hands and will be well spent.”

Voting on the measure took place June 2 to 6. The beef checkoff program will be used for the promotion, marketing, research and educational efforts of beef and beef products for prospective consumers of Texas beef around the world.

Date: 7/14/2014



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