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Company announces key partnership

By Doug Rich

At a media event at Research Triangle Park, North Carolina, on June 11, BASF announced the signing of an exclusive global development and license agreement with Mitsui Chemicals Agro, Inc., as well as major investments in production facilities in North America.

The agreement with MCAG is for the commercialization of a new insecticide. MCAG has granted BASF a worldwide exclusive license to commercialize the new insecticide, except in Japan and several other countries, where MCAG will have exclusive and co-exclusive rights. Markus Heldt, president of BASF’s crop protection division, said the new product will be registered in Japan by 2016 and around the world by 2017.

The new insecticide features a new mode of action. Intended use applications for this new insecticide include leafy vegetable, fruiting vegetable, soybeans, cotton, corn, and rice. It will control caterpillars and beetles in specialty and row crops as well as termites, ants, cockroaches and flies in the professional pest management market.

“BASF is committed to delivering innovative insect control solutions to growers and pest management professional,” Heldt said. “This new highly effective active ingredient enhances BASF’s insecticide pipeline providing complementary chemistry to our current and future solutions.

Both companies intend to develop unique formulations for specific markets and applications.

BASF also announced it plans to spend more than $270 million to expand herbicide production capacities in the U.S. These funds will be used to expand production capacity for key herbicides dicamba and DMTA at the Beaumont, Texas, site as well as upgrade production at the Hannibal, Missouri, location.

The investments coincide with the planned launch of more than 20 different innovations for the agricultural industry from BASF’s research and development pipeline in North America.

“The North American market has seen many challenges along with great opportunities in the past few years,” Heldt said. “We are committed to investing in R&D, production and personnel in North America so that we can deliver effective and efficient solutions for growers and our retail customers.”

Since 2010, BASF has expanded its in-field staff by 150 experts in North America. The Innovation Specialist advisory program was started in 2012 to provide direct support for the new technologies from BASF.

“Supporting our customers is our No. 1 priority and we continually collaborate with them to address the issues that matter most,” said Nevin McDougall, senior vice president, BASF Crop Protection North America. “That means helping growers and retail customers improve output, care for their natural resources and support their local communities.”

Heldt said BASF has a solutions oriented mindset and keys partnerships like the one with MCAG and the investments in North America are vital to finding solutions for their customers.

Doug Rich can be reached by phone at 785-749-5304 or by email at richhpj@aol.com.

Date: 7/14/2014

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