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Jersey Association says it's 'Time 2 Transfer'

The American Jersey Cattle Association has launched Time 2 Transfer, a limited-time promotion to boost filing ownership transfers of registered Jersey that introduces new discounts authorized by its board of directors and improvements in the association’s online services.

Between now and Dec. 8, Time 2 Transfer rolls back the transfer cost to the lowest, under 60-day fee for any registered Jersey with a date of sale Jan. 1, 2011, or later.

The price will drop another $2 per animal when transfers are entered on infoJersey, the AJCA’s 24/7 service portal, or submitted in groups using Excel spreadsheets, reports generated from herd management software or field-delimited text files.

“With all the things that are on a Jersey breeder’s ‘to do’ list each day,” observes AJCA Executive Secretary and CEO Neal Smith, “sending ownership transfers to the AJCA is one thing that might be put off to another day. But with new programming upgrades and the addition of a faster incoming internet connection, we are streamlining the filing process and making it quicker.

“And that makes it much easier to complete the sale with the buyer,” Smith continues. “Transfers are the new owner’s key to accessing the full pedigree, performance records and genetic evaluations for the animals they have purchased. Plus, it allows them to record the offspring of their purchases with the AJCA.”

Time 2 Transfer also highlights an added benefit of the REAP (registration-Equity-appraisal-performance) program introduced Jan. 1. The cost of transfers filed within 60 days of sale date drops from the base fee of $12.00 per animal as more transfers are filed during the REAP enrollment period:

21st to 60th transfer, $10.00 each;

61st to 100th transfer, $8.00 each;

101st to 200th transfer, $6.00 each;

201st to 600th transfer, $4.00 each; and

all transfers after 600, $2.00 each.

“Because Time 2 Transfer applies to all animals sold since Jan. 1, 2011, this is an opportune time for REAP herd owners to catch up on all their transfer work,” adds Erick Metzger, AJCA herd services manager.

“The more catch-up transfers that are processed between now and Dec. 8, the less they will cost the REAP herd owner.

“It’s the ultimate step in assuring customer satisfaction,” Metzger continued, “because the transfer puts the AJCA registration number into the buyer’s business management software. Our goal is to make owning Jerseys more profitable than any other breed, and the AJCA registration number is the most cost-effective and efficient way to get vital information needed to operate more profitably.”

The American Jersey Cattle Association, organized in 1868, compiles and maintains animal identification and performance records for dairy herd owners and provides services that support genetic improvement and greater profitability through increasing the value of and demand for registered Jerse cattle and genetics. The flagship program is REAP, a comprehensive service package that includes registration, Equity milk marketing support, functional type appraisal, and performance testing. Over 160,000 cows are enrolled on all AJCA performance evaluation programs at mid-2014.

For more information on USJersey services designed to enhance commercial profitability, contact the American Jersey Cattle Association by writing 6486 E. Main Street, Reynoldsburg, Ohio 43068-2362, visit or connect at

Date: 8/11/2014


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