Jordy Nelson introduced as spokesman for Kansas ag trademark program
By Doug Rich
Jordy Nelson was introduced as the new spokesman for the “From the Land of Kansas” agricultural trademark program at stops across Kansas on April 27. Nelson, a former K-State football star and now a member of the Green Bay Packers, said his passion for agriculture and for promoting Kansas led him to this program.
Gov. Sam Brownback introduced Nelson at their first stop, Original Juan Specialty Foods in Kansas City, Kan. The Kansas agricultural trademark program began 25 years ago when Brownback was Kansas Secretary of Agriculture. Until now the program was known as “Simply Kansas.” The Kansas Department of Agriculture has worked for more than a year to rebrand and restructure the state’s agricultural trademark program.
“One of my top priorities as governor is to help Kansas grow,” Brownback said. “From small family-owned stores on Main Street to major retailers and all businesses between, we are committed to helping grow Kansas and the “From the Land of Kansas” trademark program will play an important role in our efforts. This program will help consumers identify Kansas products and educate them about our state’s largest industry, employer and economic driver while helping grow agriculture from farm to fork.”
The event also included a look at the new YouTube video by the Peterson brothers from Assaria, Kan. Greg and Nathan Peterson were on hand to introduce their latest creation celebrating the 25th anniversary of the Kansas agricultural trademark program and the launch of the new “From the Land of Kansas” program.
The three-stop public launch included stops at two program members, Original Juan Specialty foods in Kansas City and the Wichita Brewing Company and pizzeria in Wichita. The final stop was at the Kansas State Capitol building in Topeka where Brownback signed a proclamation officially declaring “From the Land of Kansas” as the Kansas State food and agricultural trademark.
Nelson, who is still active in his family’s farm near Leonardville, said he is proud to be part of this program to promote and market Kansas-based agricultural products. “From the Land of Kansas” will offer domestic and international marketing and promotional benefits to its members, which include farmers, ranchers, agricultural manufacturers, processors, agritourism businesses, value-added agricultural products, and restaurants.
Doug Rich can be reached by phone at 785-749-5304, or by email at firstname.lastname@example.org.