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Texas BEEF team member breaks record


Texas BEEF Running Team member and passionate beef advocate, Parvaneh Moayedi, is making headlines as a new Guinness Book of World Records title holder.

Moayedi recently broke the Guinness record for the most marathons run in consecutive days by any female. She beat the old record by running 17 marathons in 17 days by four runs, the previous record was 13. Only a few weeks later, Moayedi completed her 300th marathon making headlines once again.

"Parvaneh is an essential part of our team and we're proud to have her represent the beef industry," said Jennifer Matison, Texas Beef Council senior manager of consumer marketing. "She is a true testament to what our goal and mission is here at TBC. Through the BEEF Team, our industry has a place that's relevant and compelling in the fitness and health world."

Moayedi shared her secret to success with media outlets while suited up in her "Beef. Fuel for the Finish" race jersey. She fuels her runs with protein-packed meals of lean beef and firmly believes her success and endurance is directly related to eating a healthy high protein meal. Parvaneh says she starts and finishes races with beef and is passionate about debunking the myths surrounding beef and its nutritional benefits.

"Having a record-winning marathoner credit beef for her accomplishments is a great asset for the Texas beef checkoff and is a story that resonates with other athletes and consumers across the state," said Ken Leiber, cattleman and chairman of the TBC board of directors. "Texas cattle farmers and ranchers applaud Parvaneh. We are extremely proud of her incredible accomplishments."

Over the past five years Moayedi has ran marathons in all 50 states and shows no signs of slowing down. She has run in 50- and 100-mile ultra-marathons as well as races on each of the seven continents.

The checkoff-funded Texas BEEF Team is in its fifth year and consists of over 800 runners across the state promoting the healthy benefits of beef, namely through example, to other members of the fitness community. Members of the team vary from the average mother wanting to be more active and run in her first 5k, to the elite athlete who consistently has podium finishes.

Headquartered in Austin, the Texas Beef Council conducts the $1-per-head checkoff program for Texas beef producers. Its mission is to increase beef demand in the state through programs of beef promotion, research and education. The Texas Beef Council also helps fund national and international beef checkoff programs to increase marketing opportunities for the entire U.S. beef industry. For more information on this and other checkoff-funded programs, visit or call 800-846.4113.

Date: 3/11/2013


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