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Checkoff names beef sweepstakes winner


The beef checkoff, through the Northeast Beef Promotion Initiative, announced the winner of the “Livin’ Lean. Lovin’ Beef.” sweepstakes: Karen Pudliner from Charleroi, Pa. Pudliner will receive a $250 spa gift card and a $250 grocery shopping spree to Redner’s Warehouse Markets.

The checkoff’s 2013 “Livin’ Lean. Lovin’ Beef” New Year’s beef promotion drew 42,795 visits by 13,980 unique visitors to www.LeanBeefSweepstakes.com for information about beef nutrition and Pudliner’s entry was one of 37,631 sweepstakes entries total, representing increases of 87 percent, 81 percent and 47 percent, respectively, over 2012 participation levels. The campaign ran in 111 supermarket locations in the Northeast region of the country from Jan. 9 through March 29, during which 745 consumers signed up to start receiving the checkoff’s “Beef So Simple” e-newsletter—up 79 percent from 2012 sign-ups during the campaign.

“I think that we all need protein in our diet and I think that lean beef is the best way to get it,” Pudliner says. By registering online, Pudliner was able to learn about the more than 29 different cuts of beef that qualify as ‘lean’ according to USDA standards as well as utilize six lean beef recipes. “My favorite cut of beef is the filet cooked on the grill. My husband and son also smoke beef in a smoker,” notes Pudliner.

Gary O’Brien, vice president of Perishable Operations for Redner’s Warehouse Markets understands the need for positive beef nutritional messaging in the meat case, “The consumer needs to understand the value beef has as a protein source. The on-pack nutritional program in conjunction with the marketing strategies the beef check off provides helps send a strong message telling the story about the importance of beef in our diet.”

Redner’s was also fortunate to have the grand prize winner of the “Back to School with Beef” promotion this past fall. When asked how O’Brien felt about their luck of have another grand prize winner he commented, “This is great news! This indicates the “Redner” name is becoming well known amongst today’s consumer and the meat department within Redner’s is a destination point. In general, O’Brien knows the value of these seasonal beef promotions for his meat case, “These programs bring attention to the meat case and help drive incremental and impulse sales with dynamic marketing and education.”

Redner’s Warehouse Markets, headquartered in Reading, Pa., operates 43 total stores all in the Eastern region of Pennsylvania.

For more information about your beef checkoff investment, visit MyBeefCheckoff.com.

Date: 6/3/2013

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