0516WheatTradeTeamsdbsr.cfm Trade teams open doors for international wheat market
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Trade teams open doors for international wheat market


Japan’s consistent ranking as one of the largest buyers of United States wheat is a great example of what can be achieved by building a strong relationship with overseas markets—but Japan is not the only country whose partnership with U.S. wheat farmers has been strengthened through trade teams.

Several other trade teams will visit the United States this summer and early fall to gain insight into crop conditions, learn more about U.S. grain production and marketing systems and discuss policy issues.

Trade team visits to the United States are a vital part of building and sustaining a relationship with international wheat buyers. Combined with local trade servicing and support from USW representatives, trade team visits help validate the United States’ position as the world’s most reliable choice for wheat. The planning begins months before the teams’ arrival—but the impact lasts much longer.

For example, U.S. wheat growers have established a strong relationship with Nigerian flour millers and pasta manufacturers through trade teams. Nigerian millers consistently use the United States as a preferred source for about 90 percent of their wheat needs. The partnership can only grow stronger this year when a Nigerian trade team meets with wheat industry leaders in Oklahoma, Kansas and Nebraska from June 1 to 12 to discuss future production levels of all U.S. wheat classes and the potential for new wheat varieties.

None of these trade team visits would be possible without the continued support from our state wheat commission member organizations and USDA Foreign Agricultural Service market development programs. In June alone, trade teams from Ecuador, Korea and Israel will make the journey to the United States to meet with U.S. wheat producers, breeders and exporters, hosted by several state commissions. Additionally, teams from Kenya, China, South Africa, the Philippines, Costa Rica, Taiwan and Europe are also scheduled before the end of September.

To read more about each team as visits continue throughout the summer, visit www.uswheat.org/newsEvents.

Date: 6/10/2013



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