On April 8, Beefmaster Breeders United and RFD-TV’s “The American Rancher” premiered an episode featuring the Beefmaster cattle breed, and it received positive feedback by Beefmaster breeders, RFD-TV viewers and the general public. Due to the huge success of the episode’s premiere, the two groups have decided to re-air the episode on May 27 at 8 p.m. Central. The Beefmaster feature will also be broadcast on the May 28 episode of “The American Rancher” at 10 a.m. Central and on June 2 at 11 a.m. Central. BBU invites the public, cattle industry professionals, all BBU members, Junior Beefmaster Breeders Association members and potential Beefmaster breeders to learn more about the Beefmaster breed and how the breed is positively influencing the beef cattle industry. The episode is also available for viewing 24 hours a day online at the BBU website and on BBU’s social media platforms Facebook and YouTube.
“We had a great response from our breeders who expressed that the episode did a wonderful job portraying the breed and educating the public about high performing Beefmasters,” said Jason Bates, BBU field service representative. “We are excited that the episode will be re-aired and even more potential breeders will be introduced to this outstanding breed.”
The Beefmaster episode on “The American Rancher” explores the history of the breed and takes an in-depth look at the Six Essentials—weight, conformation, milk production, fertility, hardiness and disposition—that the Beefmaster breed was founded on over 60 years ago by Tom Lasater. The episode features purebred and commercial cattleman, as well as Hall of Fame pitcher and former BBU President Nolan Ryan, as they discuss why they are utilizing Beefmasters in their cattle operations. The show also examines the importance of the Beefmaster breed to the cattle industry as a whole and how Beefmaster cattle bring unique opportunities to cattlemen and women all over the world. Tune into the re-airing of this outstanding episode to learn from true blue cattlemen and how their ranches embrace the Beefmaster breed.
For more information about Beefmaster Breeders United please contact the BBU office at 210-732-3132 or visit www.beefmasters.org. Beefmaster Breeders United is a not-for-profit breed registration organization that provides programs and services for its members. Beefmaster, Beefmaster Advancer and E6 cattle are selected on the “Six Essentials” of disposition, fertility, weight, conformation, milk production and hardiness.
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