NP114Wholisprovidesvaluesorghumdb.cfm Malatya Haber Firm's product adds value to sorghum
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by jJane

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Firm's product adds value to sorghum


Nuseed, a sorghum breeding and development company, has introduced Wholis, in its food product category line.

Using sorghum genetics bred for human consumption, Wholis plans to deliver ingredients with milling and nutritional qualities to food industry partners.

Nuseed’s announcement is part of the company’s goal to expand overall market and value of sorghum. Wholis represents an innovation with the opportunity to convert the world’s sixth largest crop from a feed grain into a premium food source. Nuseed is developing Wholis in multiple markets internationally. A number of partners—including breeders, farmers, millers and product marketers—have worked with Nuseed to improve the quality and availability of premium food-quality sorghum.

The Wholis brand reflects sorghum’s status as a whole, ancient grain, as well as Nuseed’s approach to the entire food system, which is to provide benefits at all levels of production.

Sorghum’s environmental flexibility and drought hardiness makes it suited to areas that may be marginal for the production of other cereal grain crops, such as wheat and barley.

For more information, circle B in the Reader Reply Coupon, contact a dealer or visit www.nuseed.com.

Date: 7/8/2013



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