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Every second counts

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For many, the new year traditionally includes making resolutions like getting in shape and saving money.

For Allen Kronebusch, a firefighter who has been involved in fire safety for nearly 25 years, he hopes that people also use the new year to refocus on getting safer and saving lives.

The first three months of the year are the most dangerous season for home fires, according to The United States Fire Administration. With more in-home cooking, recreational fires, and alternative heat sources, January, February, and March account for nearly 1,000 deaths and 4,000 injuries in home fires.

"It only takes a few simple steps to help prevent fires during the winter months," says Kronebusch. "And if the unexpected fire does occur, having the proper safety equipment can save lives."

Kronebusch knows all about the proper safety equipment--his company, AKE Safety Equipment, manufactures and sells STOP-FYRE, which has been called "The World's Best Fire Extinguisher." STOP-FYRE, a compact extinguisher filled with a proprietary blend of liquefied gases, is the only extinguisher manufactured by a company that is owned by a firefighter, operated by a firefighter, and endorsed by firefighters across America.

When it comes to protecting your property and family from fire, Kronebusch stresses the basics, like installing smoke detectors in every bedroom of your home and making an escape plan that every member of your household clearly understands.

"Your worst enemy in a fire is time," Kronebusch says. "People think they have time, but they don't. Most people who die in fires are killed by smoke inhalation before the fire ever gets to them. That's why it is so important to be prepared."

As an added precaution, Kronebusch recommends keeping a jug of water and a cloth in your bedroom closets in case of fire. Drawing a single breath of superheated air and fire smoke can kill, he says. But a wet cloth held over your mouth and nose acts as a way to filter and cool the air, giving you a better chance of escape.

When it comes to fire extinguishers, Kronebusch says that, no matter where you are in a home, you should never be more that six seconds away from being able to get--and start using--a fire extinguisher.

"Every second counts," he says. "Every family member should know where each fire extinguisher is, and how to use it."

If you do still rely on the old-style, dry chemical or powder-type extinguisher, Kronebusch says, be sure you are properly servicing the equipment.

"Most people don't realize that there is monthly and annual maintenance involved with owning a powder extinguisher," he says. "You need to shake your powder (dry chemical) extinguisher monthly. If this isn't done, the powder can settle and could potentially solidify and render the extinguisher useless in a critical fire situation. Those should also be professionally serviced every year."

Kronebusch, obviously, recommends STOP-FYRE as his extinguisher of choice. It is, after all, a product he has been improving since 1989. And it's a product that gets ringing endorsements from everyone from farmers to fire chiefs.

"STOP-FYRE doesn't need monthly service, so you know it's ready whenever you pick it up," he says. "It's small (roughly 12-by-3 inches), light, and easy to use. STOP-FYRE uses a gas that expands when you spray it. It finds the fire and fights it. STOP-FYRE is that piece of safety equipment that can save lives in a fire."

While some potential buyers may balk at STOP-FYRE's cost--$500 per unit with discounts for multi-unit purchases--the testimonials from STOP-FYRE users reinforce the idea that "you get what you pay for," especially when it comes to safety.

Just ask the Iowa farmer who put out two fires--in four hours--with the same STOP-FYRE. Or the mechanic in Minnesota who called STOP-FYRE a "miracle juice" after he used it to put out a fire in his shop. Or the Wisconsin man who finally decided to invest in STOP-FYRE and, a week later, used it to extinguish a chimney fire and save his home.

Just ask the organizations--like the National Tractor Pullers Association and the Illini State Pullers--who have made STOP-FYRE their official extinguisher.

The success of STOP-FYRE, in fact, has caused Kronebusch to change the company's sales method. He's now moving toward a dealer-based sales structure in order to better distribute STOP-FYRE across the country.

"We are currently looking for dealers," says Kronebusch. "But we're really looking for people who are searching for more than just making a profit. We want people who believe in our product. We believe that AKE's growth is happening for a greater reason other than just for profit. We save lives, livelihoods, and property."

Kronebusch backs up these beliefs by hiring local people--often farmers--to sell STOP-FYRE within a community. Those salespeople educate entire areas about the need for family escape plans, smoke detectors, and fire extinguishers.

"Even if people don't buy STOP-FYRE, we want to make sure they understand fire safety," says Kronebusch. "Because now is always a great time to sit down with your family and go over your fire safety plan. That's the best resolution you can make for this year."

For more info about STOP-FYRE--or to purchase yours now for what may be your last chance at direct-to-customer prices--call 888-673-4734 or check out the new and improved website, AKE.com, which will tell you everything you need to know about STOP-FYRE. Also, AKE Safety Equipment is in the process of signing up dealers and hiring sales people to sell STOP-FYRE. If you're interested in selling "The World's Best Fire Extinguisher," contact AKE Safety Equipment for more info or fill out an application online.

Date: 1/14/2013



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