A group of 20 young ranchers from across the state met in Topeka recently for the first installment of the 2013 Kansas Livestock Association Young Stockmen's Academy. Merck Animal Health is partnering with the association to host these members for an in-depth look into KLA and the beef industry. A series of four seminars will be provided throughout the year.
During this week's session, attendees were exposed to advocacy training, the legislative process and services provided by KLA and National Cattlemen's Beef Association. As part of an interactive training session led by KLA staff and WIBW-Topeka farm broadcasters Kelly Lenz and Greg Akagi, the group was given an overview of the various media outlets available to help tell the beef production story. White City rancher Debbie Lyons-Blythe showed how she has implemented industry advocacy into her daily routine through the use of a blog, Facebook and Twitter. Lyons-Blythe is reaching thousands of consumers across the U.S.
In addition, YSA members attended a Senate Ag Committee meeting at the Capitol and participated in a financial planning seminar held at the KLA office. The group also took part in KLA's legislative meeting, where they and other members determined positions on individual bills under consideration by the Kansas Legislature.
The second installment of the YSA class will be held in May. Members will have the opportunity to learn more about the agribusiness and retail beef industries.
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