Malatya Haber Texas BEEF team joins in the fight against diabetes
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Texas BEEF team joins in the fight against diabetes

The checkoff-funded Texas BEEF Team once again formed strong groups and rode in the American Diabetes Association Tour de Cure in Austin, San Antonio and Houston.

The Tour de Cure is a series of fundraising cycling events held in 44 states nationwide to benefit ADA. In Texas, rides are held in Houston, Austin, San Antonio and Dallas. The Texas BEEF Team chose to support ADA’s mission to find a cure and raise awareness for diabetes and diabetes risk factors.

“Research shows that lean beef as a high-quality protein plays an important role in muscle building, muscle maintenance, weight management and the prevention of chronic diseases such as type 2 diabetes,” said Jennifer Matison, Texas Beef Council senior consumer marketing manager and Austin Tour de Cure Committee Food and Nutrition Chair. “Our involvement in the ADA Tour de Cure was driven by our quest to raise awareness about diabetes and the importance of balancing protein rich foods, like lean beef, with carbohydrates to help maintain a healthy blood sugar level. Educating the health and fitness communities remains a focus for the Texas beef checkoff.”

TBC has been a proud sponsor of the Tour de Cure for many years and continues to encourage the Texas BEEF Team athletes to showcase their healthy lifestyle and be an advocate for beef. The Texas beef checkoff-sponsored Tour de Cure teams combined, personally raised more than $60,000 and consisted of nearly 200 members. The Austin team was recently recognized as one of the top 20 fundraising teams in the nation out of more than 6,000 teams.

In addition, TBC served a beef lunch at all three finish lines, sponsored rider rallies, galas, Lunch & Learns, VIP dinners and champion’s dinners throughout the year in each market. All activities included opportunities to distribute beef materials and speaking opportunities to educate participants on the healthfulness of beef.

“The teams raised money for a great cause and this is a win for everyone involved,” said Dr. Dick Sherron, Texas physician, cattlemen and TBC board member. “Beef has a great nutritional story to tell and by partnering with health organizations like ADA we enhance our outreach efforts.”

Headquartered in Austin, TBC conducts the $1-per-head checkoff program for Texas beef producers. Its mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities for the entire U.S. beef industry. For more information on this and other checkoff-funded programs, please visit or call 800-846-4113.

Date: 12/23/2013


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