Out with the orange shag carpet
By Holly Martin
You may have noticed something different. And you would be right.
It’s spring and spring means it’s time to freshen things up. To start with a clean slate. To get ready for a new look.
And that’s what we’ve done with your Journal. It’s the same information—and a few extras—all wrapped up in an updated look.
Over a year ago, our design staff began researching new designs. We began by taking a critical eye to the way our publication looked. We didn’t want to lose the feel of the Journal, but we knew things were looking outdated—a little like that orange shag carpet in the basement hanging around from the 70s. Not quite that bad, but you get the idea. We knew we needed fonts that were easier to read. We knew we wanted a clean look. And we knew we needed to capitalize on the photography skills of our staff.
We spent the last several months working and reworking designs until we loved what we saw. The design is cleaner and utilizes more photographs. We’ve updated our fonts so they are larger and easier on the eye.
There have been other changes as well. Our page numbering system has been changed. The A section is our special full-color pages. The B section is all of this week’s news on newsprint and the C section is our classifieds.
You will also notice that we’ve moved some pages around. The grain market page has changed and moved to the crops section. We’ve added grain market prices from all over our coverage area. We hope to be improving this page in the coming weeks so stay tuned for those changes. In addition we’ve moved our hay markets to the back of the publication near our livestock section. We’ve also begun alternating horticulture and horse pages, called “Stayin’ in the Loop.”
One of the most useful changes is the page right before this one on Page 3A, called “This week in brief.” The idea of this page is not only to serve as an easy-to-read index, but to also give you a quick glance at this week’s news. It gives you grain market trends. You can read some of the most important news headlines and a brief summary. If you are absolutely so busy that you can’t read anything else that week, read page 3A and you’ll have a good idea of the week’s news.
As with anything, it might take a week or two to get used to the changes, but in the end, we know it will be a positive change. Just as you continually try to improve your farm or ranch, we too are striving for the same success. We will continue to tweak pages here and there, but we hope that you like our new look as much as we do.
Holly Martin can be reached by phone at 1-800-452-7171 ext. 1806, or by email at firstname.lastname@example.org.