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NALF Emerging Leaders Academy class meets

The North American Limousin Foundation's 2012-2013 class of the Emerging Leaders Academy met in Denver for their first meeting and industry tour Aug. 6 to 7.

The ELA was developed to provide a unique educational and networking opportunity for a select number of Limousin breeders each year. Academy participants explore current issues, trends and technologies shaping the beef industry while preparing to help the Limousin breed capitalize on its opportunities and sharpen its progressive commercial focus.

"Through this program it is a great opportunity for participants to get to know other committed breeders, gain valuable marketing insights, generate new ideas that can be applied to their own operations, and increase their awareness of the tools and programs available to Limousin seedstock and commercial cow-calf producers," said Mark Anderson, NALF executive director. "It also allows participants to gain knowledge about the industry as a whole and learn about current issues the beef industry is facing."

The seven attendees, including NALF board of director's president, Bob Mitchell, met with industry leaders from the National Cattlemen's Beef Association, CattleFax and U.S. Meat Export Federation. Participants heard from Colin Woodall, vice president, government affairs, NCBA; Duane Lenz, manager of operations and analyst services, and Lance Zimmerman, analyst, CattleFax; John Lundeen, executive director, market research, NCBA; and Greg Hanes, assistant vice president, international marketing and programs, USMEF, on Aug. 6.

On Aug. 7, participants visited the JBS headquarters in Greeley, Colo., where they heard from Tom Brink, Chief Risk Officer and Senior Vice President and Mark Gustafson, Vice President of International Sales, all with JBS. Following the corporate visit attendees traveled to Cervi Feedlot to view cattle that were on feed destined for different branded markets such as Laura's Lean, Tyson and Meyers. ELA participants finished the academy at Magness Land and Cattle, Platteville, Colo., where they had the opportunity to tour the farm and see the day-to-day operations of fellow Limousin breeder.

"It was a great opportunity for our organization's future leaders to learn about the beef industry at a national level while leading the breed forward along a proactive path toward even greater commercial acceptance," Anderson said.

The class will continue to interact and exchange ideas over the next several months through conference calls, webcasts and special events.

"The potential outcomes of this program are exciting," continued Anderson. "It easily could become the networking and leadership opportunity that motivates some of our most enthusiastic, up-and-coming breeders to get more involved in their state Limousin associations, NALF and other industry organizations."

Members of the 2012-2013 class include: Vicki Brehm, San Antonio, Texas; Cori Harrison, Minier, Ill.; Katie Hafner, Paden, Okla.; Kaye Weaber, Harrodsburg, Ky.; Cassidy Woodard, Calhan, Colo.; and Rhonda Wulf, Morris, Minn.

The North American Limousin Foundation, headquartered in Englewood, Colo., provides programs and services, including the documentation of more than 25,000 head of cattle annually, for approximately 4,000 members and their commercial customers. The Limousin breed and Lim-Flex hybrid offer industry leading growth and efficiency, while being an ideal complement to British breeds. For more information about NALF, visit

Date: 9/3/2012


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