The Angus Report celebrates first year on the air
A year ago, the corner of the American Angus Association's basement was a storage space for magazines and sale catalogs. Today, it's a television studio, completely revamped with cameras, video-editing equipment and a small team of writers and videographers who produce the organization's weekly news program, The Angus Report, as well as other television and online video programming.
The Angus Report, which celebrates its one-year anniversary as a nationally televised program this week, is geared toward cattle producers and includes regular segments on industry news, market analysis, management and marketing advice and personality profiles. It airs every Monday morning at 7:30 a.m. Central on RFD-TV, a network that reaches 40-plus million households.
In just the last 12 months, Angus TV programming--including the documentary series, I Am Angus--will reach in excess of 3 million viewers--an audience well above expectations.
"What's surprised us more than anything is how quickly our audience has grown since we launched last fall," says Eric Grant, Association director of public relations and communications. "We're very excited about our relationship with RFD-TV. Not only are we seeing our Nielsen ratings strengthen, we're also seeing substantial growth in our online viewership for all our video content."
Viewership on YouTube, the world's largest video-sharing website, provides an example of how television, the Internet and emerging technologies are expanding audiences.
"In 2010, less than 5 percent of our YouTube video views took place on mobile devices. In 2012, we're projecting that it will be 25 percent--or about 125,000 views," Grant says. "That's a reflection of how producers are changing the way they get information."
The program also continues to evolve in response to industry needs. New this fall, The Angus Report will include a regularly occurring segment focused on developing young, agricultural entrepreneurs. It will be produced in collaboration with the University of Nebraska-Lincoln's Engler Agribusiness Entrepreneurship Program.
Plus, with the Association's new mobile app, Angus Mobile, it is now easier for viewers to stay up to date with the latest episode. The Association launched Angus Mobile in January and, since that time, more than 3,170 users have downloaded the app.
Angus Mobile, combined with The Angus Report, allows producers to have the latest information in the palm of their hand. That's a powerful tool--coupled with data from the largest beef breed organization--that producers and consumers won't want to overlook.
Catch the latest episode of The Angus Report on a mobile device or on Monday morning's at 7:30 a.m. Central on RFD-TV. The network is distributed by more than 625 cable operators, and can be found on DirecTV channel 345 and Dish Network channel 231. Check local listings for more information.
Visit www.angus.org for more information or to watch segments from past shows.
The American Angus Association is the nation's largest beef organization, serving more than 30,000 members across the United States and Canada. It provides programs and services to farmers, ranchers and others who rely on the power of Angus to produce quality genetics for the beef industry and quality beef for consumers.
For more information about Angus cattle and the American Angus Association's programs and services, visit www.angus.org.