The Missouri Cattlemen's Association will host its 45th annual Missouri Cattlemen's Convention and Trade Show Dec. 11 to 13. The convention will feature Cattlemen's College, sponsored by Pfizer Animal Health, and will begin the second day of convention.
Given extreme drought conditions that Missouri farmers and ranchers have faced, MCA's Cattlemen's College will feature Kevin Good, senior market analyst for CattleFax. Good will discuss market trends and signals that will allow cattlemen to make risk management a focus in 2013. Attendees will also hear from National Cattlemen's Beef Association Executive Director of Communications Daren Williams, who will offer insight on what challenges the industry is facing from extremist groups, such as the Humane Society of the United States.
"We have to get farmers and ranchers engaged and talking about beef production issues," said Williams. "Consumers have questions and they need to get answers from us, not HSUS."
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