The beef checkoff's Research, Education and Innovation programs manage the safety, human nutrition, and product enhancement research, as well as the Beef Quality Assurance, Beef Innovations Group and Culinary Innovations programs that provides the tools, technologies and knowledge to all sectors of the supply chain, thereby facilitating improvements and increased understanding of beef products offered to the public.
In the end, all development, education and communications programs are founded on research, which is vital if the industry is to have the science-based knowledge to fuel innovation at all sectors of the beef chain. Marketing and communication programs must have a story worth telling. In today's social climate, to answer challenges from the health community and the consumer's need for convenience, marketing and communications messages must be data-driven, based on irrefutable research.
To read more about what the checkoff's REI program accomplished in the past year, read the Research, Education and Innovation Annual Update released January 2012 at www.beefresearch.org/quarterlyupdatesannualreports.aspx.
To learn more about your checkoff investment in research programs, visit MyBeefCheckoff.com.
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