0105CowChowLaunchedsr.cfm Beef checkoff's 'Cow Chow' game explores cattle diets
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Beef checkoff's 'Cow Chow' game explores cattle diets

The beef checkoff recently launched "Cow Chow," an online game and video series designed to answer common questions about cattle diets. The 10-question game and corresponding videos encourage consumers to explore what cattle eat from birth to the feedyard. The first-of-their-kind "Cow Chow" videos were filmed almost exclusively by cattle in Kansas, South Dakota, Texas and Florida wearing specially-rigged GoPro cameras to share this important animal care story from the cows' eye view.

Curious consumers can now see exactly what cattle really eat every day as they compete in an interactive quiz game. Upon completion of the game, users can post results and badge to their Facebook page, and challenge their friends to beat their best score. The Cow Chow game and videos emphasize the attention cattle farmers and ranchers pay to their animals, their land and their communities.

"Cow Chow shows how proper cattle diets help farmers and ranchers raise high-quality, great-tasting and nutritious beef they can feel good about feeding their families," says Roger Butler, a dairy producer from Lake Okeechobee, Fla.

The "Cow Chow: Exploring What Cattle Eat" game and videos are hosted on the checkoff's ExploreBeef.org website where consumers can also learn more about beef safety, environmental stewardship, animal care and beef nutrition. The videos are also available on the Explore Beef YouTube channel.

"By using social media outlets we're hoping to reach a new generation of beef consumers," says Butler. "Cow Chow takes people to the farm via video, showing them how and where their food is raised, and the commitment cattle farmers and ranchers have to raising safe, healthy beef."

For more information about your checkoff investment or programs funded by your beef checkoff, visit MyBeefCheckoff.com.



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