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National Western's Red Meat Club to present award

The Red Meat Club's annual dinner, promoting the red meat and livestock industries, is set for Jan. 12 at the National Western Club.

The featured speaker for the evening is Randy Blach is CEO of Cattle-Fax, an organization focused on helping member cattle producers make more profitable marketing and management decisions. Cattle-Fax is the cattle and beef industry leader on timely market information, analyses and research.

The coveted "Friend of the National Western Stock Show and Red Meat Industry" Award will be presented this year to Bill and Lindsay Serrell. This husband and wife team has been involved with their community and the Stock Show since Bill was 2 years old and Lindsay came to Colorado as a bride.

Bill has been a member of the National Western Association Executive Committee since 1950, a director since 1961, a Catch-A-Calf donor, creator of many combines for the Junior Sale of Livestock Champions, including the Douglas County Combine, chairman of the Junior Sale Committee for 13 years and founder of the Silver Spur Club. Lindsay has been a member of the Junior Auction Sale Committee for more than 30 years as well as an active member of the Citizen of the West Committee since it became an annual event of the National Western Stock Show.

Both Bill and Lindsay have attended every Red Meat Club dinner since it began.

The entire Serrell family has been active too. Bill and Lindsay's children, Lindsay, Skip and Brooke, have shown cattle at the National Western and in 1983 Lindsay and Bill had the Grand Champion Red Angus Bull.

"One of the values we have in the West is helping one another," said Skip Sorrell, talking about his parents. "Helping others has been an important aspect of Mom and Dad's lives. They are huge supporters of the agricultural industry and I think it's wonderful the Red Meat Club has chosen to honor them for their years of dedication to our community. Years of volunteering and promoting programs such as Junior Livestock Sales have enhanced the lives of many young people. Their work has helped to create successful young people eager to participate in and promote their own communities."

Bill involvement with National Western started with his father, Edward W. Serrell, who was a member of the National Western Association Executive Committee from 1935 until his death in 1951 and one of the original Aberdeen Angus breeders in Colorado. He was president and founder of the Western Angus Association as well as instrumental in the formation of the Aberdeen Angus pens of 3 and 5 bulls in the yards.

Featured speaker Randy Blach came to Cattle-Fax in 1981 as director of market analysis and became CEO in 2001. Blach and his family remain actively involved in cattle ranching.


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