0706CaseStudyCompetitionsr.cfm K-State team wins international competition
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K-State team wins international competition

Kansas

A team of graduate students from the Department of Agricultural Economics at Kansas State University earned first place in the International Food and Agribusiness Management Association's case study competition in Frankfurt, Germany on June 21.

Graduate students Brady Brewer, David Boussios, Cooper Morris, Jessica Johnson and Jaeljattin Jean participated in the IFAMA graduate student case competition and executive industry interviews. They were given four hours to analyze a business case and craft an executive summary of the problem and their proposed solution. The team presented their analysis and answered questions during two rounds of judging.

Leading up to the competition, the team was coached by Vincent Amanor-Boadu, K-State associate professor of agricultural economics and Arlo Biere, K-State professor of agricultural economics.

The case study focused on Grameen Danone Foods, a Bangladesh dairy marketing yogurt. The company is a joint venture between a bank and a popular yogurt brand sold in the United States.

"The problem was that this joint venture wanted to meet a sales target and net income goal, yet they also wanted to be a social company," Brewer said. "Our solution not only had to provide value to the parent company, but also to the poverty-stricken areas in Bangladesh.

"We focused on the sales goal, tightening the supply chain and distribution system, and increasing the per-cow productivity of the small farmers."

K-State claimed first place over the University of California-Santa Clara in second place and InHolland University in third place.

"The solutions were very diverse from each of the teams," Brewer said. "While we implemented extension programs, InHolland focused on providing useful capital to the farmers in the form of solar cars, while California-Santa Clara focused on the financial ratios and performance aspects."

The team received support in the form of sponsorships from the following: CHS Foundation, Koch Industries, Cargill, K-State Department of Agricultural Economics and K-State Graduate Student Council.



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