BN593SyngentaWeedingoutHung.cfm Weeding out Hunger campaign takes to Facebook
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Weeding out Hunger campaign takes to Facebook

As Syngenta Crop Protection continues its Weeding out Hunger with Halex GT campaign in 2011, once again donating a portion of product sales to local food banks throughout the U.S., it will extend its social network with the introduction of a Facebook page.

Visitors can expect to find campaign updates including photos, videos and comments from the various Road Show stops. The page will also host the newest addition to the Weeding out Hunger with Halex GT campaign, the FFA Video Challenge, a competition designed exclusively for the FFA in which chapters can win up to $3,000 by submitting a video explaining their role in the community and agriculture.

As a way to jumpstart the campaign on Facebook, Syngenta will donate $250 on behalf of Weeding out Hunger with Halex GT to local food banks for every 250 "likes" the page receives, up to $1,000. With a click of the mouse, Facebook users can be the first to help Weed out Hunger this season by liking the page and sharing it with their friends online.

"Now with our new Facebook page, anyone with access to the Internet can join in the fight against hunger and learn why Halex GT is a great weed management tool," said David Piñon, senior communications manager, Syngenta. "By tying donations to sales of Halex GT corn herbicide, the Weeding out Hunger campaign gives growers who purchase Halex GT an opportunity to help fight hunger in their local communities."

In 2010, Syngenta donated $100,898 of Halex GT sales and nearly five tons of non-perishable food items to 78 food banks in 24 states; monetary donations based on the sale of Halex GT made a local impact by going directly to food banks in the communities where the product is sold.

These food banks serve a portion of the more than 50 million Americans who are struggling with hunger daily. It was startling statistics like these that led Syngenta to develop the Weeding out Hunger campaign in conjunction with Halex GT.

For more information about the Weeding out Hunger campaign and the Road Show, visit www.weedingouthunger.com and "like" the new Facebook page at www.facebook.com/weedingouthunger. To receive real-time updates, follow the campaign on Twitter at www.twitter.com/weedouthunger.



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