Kansas State University agricultural economist Glynn Tonsor has put away any camera-shy tendencies. In fact he sees using short videos on YouTube as one of several ways to get research-backed information to livestock producers and others interested in the economic side of livestock and meat production.
Tonsor, who is an assistant professor of agricultural economics at K-State, has produced several videos, eight to 10 minutes in length. The topics include: Impacts of Animal Welfare Media Attention on Meat Demand; Consumer Preferences for Animal Welfare Attributes: The Case of Gestation Crates; and Consumer Voting and Demand Behavior Regarding Swine Gestation Crates.
In addition, he has produced videos about animal traceability--Cow-Calf Producer Preferences for Animal Identification and Traceability, and Cow-Calf Producer Beliefs Regarding Animal ID and Traceability.
The videos and other information relating to livestock and grain markets, are available on www.agmanager.info by clicking on "Livestock & Meat Marketing."
In a related effort to extend applied research to industry stakeholders, Tonsor, who joined the K-State faculty in 2010, has partnered with Feedstuffs magazine to produce a quarterly series, "Connecting Livestock Producers with Economic Research." The articles are posted regularly to the www.agmanager.info website and are intended to summarize economic implications of recent academic journal articles for livestock producers and policymakers.
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