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Taiwanese beef importers participate in two-day seminar

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New marketing trends, value-added U.S. beef cuts and programs designed to build buyer loyalty were the themes of a recent two-day seminar for more than 90 Taiwanese importers and distributors.

The program featured independent experts, including the dean of Taiwan's National Ilan University's College of Bioresource, who talked about U.S. beef production, while several Taiwanese marketing experts delivered programs about marketing innovation and creative ways to position U.S. beef through expanded use of value-added products. The program was supported by the Beef Checkoff Program and USDA's Market Access Program.

The seminar received an endorsement from the president of Taiwan's largest American beef importer, Shuh-Sen Co., which purchases an estimated 30 percent of U.S. beef exported to Taiwan. Ming-Chao Chou spoke very positively about the program and indicated that he wished to send additional staff members to attend similar programs in the future.

Through the first 10 months of 2010, exports of U.S. beef to Taiwan had already shattered the previous full-year record. They are up 42 percent in volume and 51 percent in value versus 2009, reaching 69.5 million pounds valued at $172.4 million.



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