0304BeefCheckoffPreparedfor.cfm Beef checkoff gearing up for National Nutrition Month
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Beef checkoff gearing up for National Nutrition Month


March is National Nutrition Month. In support of this month, the beef checkoff's food and nutrition communications team continues to communicate about "29 Ways Toward Better Health" to reinforce the availability and affordability of 29 lean beef steaks, roasts and ground beef choices during a time when media, consumers and health professionals are talking about nutrition.

A snapshot of this year's beef checkoff nutrition communications efforts include:

--Reaching more than 8,500 registered dietitians with beef nutrition resources and information at the 2009 American Dietetic Association Food and Nutrition Conference and Expo.

--More than 20 state beef councils are taking advantage of the five protein webinars available this year. The first webinar took place Feb. 23 and reached more than 350 Registered Dietitians in Iowa, Kansas, Kentucky, Missouri and Wisconsin.

--Runner's World highlighted beef as a healthy choice in their January edition. The article quotes dietitian Garrett Berdan, RD.

--The February edition of Better Homes and Gardens features an article about heart-healthy meals titled, "Heartwise in the Kitchen," suggesting a lean steak and mushroom dinner.

--The March edition of Parenting magazine featured an article titled "Meals Your Belly Will Love" covering Live Well attendee Ellie Krieger, RD, who suggests lean sirloin steak as a dinner option.

--Prevention named beef one of "25 Ridiculously Healthy Foods" in October 2009.

--The Food and Nutrition program's "I Heart Beef" campaign helped generate more awareness that lean beef is good for your heart in light of February being Heart Health Month. In total, the campaign has generated more than 95.7 million media impressions.

--More than 30 Nutrition Seminar programs hosted by the beef checkoff are taking place throughout the country in 2010.

"Americans are loving lean beef. Fifteen of the top 20 most popular cuts of beef sold at retail meet government guidelines for lean, including top sirloin steak, strip steak and T-bone steak," says Daniel Smith, cow/calf producer from Stamping Ground, Ky., and chair of the checkoff's Joint Nutrition and Health Committee. "So while they may not realize it, most of the beef consumers are choosing today is lean."

The American Dietetic Association conducts a nutrition education and information campaign each year designed to focus attention on the importance of making informed food choices and developing sound eating and physical activity habits. And, on March 10, Registered Dietician Day, the ADA calls out the work of registered dietitians, the food and nutrition experts who translate the science of nutrition into practical solutions for healthy living.

As a commitment to providing wholesome and nutritious food to our nation's families, the beef checkoff provides health professionals with beef nutrition education and resources. Celebrate National Nutrition Month with lean beef and visit BeefItsWhatsForDinner.com for recipes, fact sheets, protein research and simple tips for preparing nutrient rich beef.

For more information about checkoff-funded nutrition efforts, visit MyBeefCheckoff.com.



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