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CAB partners with famed New York chefBack in 1978, a promising young chef was graduating from the Culinary Institute of America at the same time the American Angus Association was starting its unique, specification-based branded beef program. John Doherty went on to become executive chef of The Waldorf-Astoria New York at the age of 27 where he served for 23 years, cooking for more presidents, royalty and heads-of-state than any other chef in the country. He led the hotel's famed Bull & Bear Steakhouse to become a signature licensed partner with the Certified Angus Beef brand. And 32 years after stepping into the premium beef world at the same time, the brand has announced a goodwill partnership with Chef John Doherty, to serve as a Quality Ambassador. That means he will offer his views on how to best use CAB brand products and promotions from a restaurateur perspective, represent CAB at industry events and provide his talents for media opportunities. Beef producers have seen Doherty pictured with South Carolina Angus seedstock operator Kevin Yon in a 2009 advertising series along with the caption, "Angus. The real pasture to plate story." "Chef Doherty has been such a sincere third-party advocate of the Certified Angus Beef brand for so many years that it gives me great pleasure to make his current 'role' official," said Tracey Erickson, CAB vice president of marketing. "We are pleased to continue working together to educate upcoming and existing chefs, restaurant owners, retailers, distributors and consumers on the cornerstones of the brand--quality, consistency and integrity."
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