Kansas Angus Field Day set for Oct. 3
The Kansas Angus Association and Eby Ranch will host a full day of activities during the Kansas Angus Association Field Day on Oct. 3 near Emporia.
Field Day hosts, sponsors and featured speakers will engage participants to "look to the future" of the Angus and beef industries. A full day of activities beginning at 10 a.m., and ending at 4 p.m., is scheduled and will include ranch tours, cattle displays by area Angus breeders, youth activities, speakers and a Certified Angus Beef steak lunch.
Lance Zimmerman, Certified Angus Beef, LLC, Marketing Manger/Supply Development will lead off the afternoon presentations with "Selling and Supplying the Brand in a Challenging Economy." "A New take on Marketing and Communication" will be presented by Crystal Young, assistant director of public relations and creative media coordinator, American Angus Association. Chief operations officer for the American Angus Association Bill Bowman will end the day's educational presentations with "Pulling it all Together: Genomic Enhanced EPDs"
Located in the beautiful Flint Hills of Kansas, Eby Ranch is owned by Don Eby and family. Eby Ranch is relatively new to the Angus seedstock business in Kansas; however that has not stopped Don Eby and general manager Clint Woodrow from charting a course for an operation built on integrity, quality and customer service. In the early 2000's, a cow herd was started that focused on the fundamentals of the Angus female-soundness, fertility, utter quality and performance. Eby Ranch is committed to producing quality through an aggressive embryo transfer program. Eby Ranch welcomes you to visit the ranch and participate in the Kansas Angus Field Day.
Eby Ranch has invited three Kansas Angus breeders that are eager to share their programs in preparation for upcoming fall sales to display cattle at the ranch during the field day. Sankey's 6N Ranch Council Grove, Vohs Angus Farm, Allen and McCurry Angus Ranch, Burrton will be participating. In addition field day sponsors will be setting up booths and providing door prizes.
Selling and Supplying the Brand in a Challenging Economy," Lance Zimmerman. Marketing Manager, Supply Development, Certified Angus Beef, LLC.
The Certified Angus Beef brand continues to find success in meeting consumer's expectations for a quality eating experience, even under the current economic conditions. See what the team is doing to promote your brand to consumers, and learn about sales strategies that are helping the brand grow in these challenging times. Receive an update on the brand's sales figures for the fiscal year, and learn about the new production-focused research and resources that the supply development team is going to release this fall.
"A New Take on Marketing and Communication," Crystal Young, assistant director of public relations, creative media coordinator, American Angus Association.
The days have past when of just focusing on print ads and sending out as many sale catalogs as possible was enough. Today we are presented with many new and innovative forms of advertising and communications, and our customers are asking for it. With genetics more readily available through AI and embryo transfer our cattle's pedigrees are looking more similar. This presentation will discuss how to market your program now and in the future and explore ways to: develop a personal connection with your customer, extend great customer service. Crystal will discuss how you can tap into these new communication avenues and get more potential customers standing in your pens.
"Pulling it all Together: Genomic Enhanced EPDs," Bill Bowman, chief operations officer, American Angus Association.
Bowman will highlight the ongoing activities at the Association headquarters to provide the latest developments in enhanced selection tools to Angus breeders including DNA marker assisted EPD's. Bill will discuss how through the incorporation of new-generation genomic profiles, better informed selection decisions can be made in beef cattle performance traits.