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Brand Board readies for brand renewal processPIERRE, S.D. (AP)--The South Dakota Brand Board is preparing for its brand renewal process, which occurs every five years. Brand Board Director Larry Stearns said as part of the preparation, his office has been asking brand owners to contact them with address changes that have occurred since the last renewal period in 2005. Many rural residents now have 911 addresses, a change from five years ago. About a month ago, the board asked that brand owners respond if their addresses differ from 2005, and Stearns said he has been happy with the response. The brand board plans to streamline procedures this year by using one envelope to contact those with more than one registered brand. "We have over 26,000 registered brands,'' Stearns said. "This year, we're going to try something new--if we can get the mechanics worked out--to be able to send all of an individual ranch or an individual person's brands out in the same envelope as opposed to before, where everybody got each renewal notice for every one of their brands in a separate envelope.'' Renewal notices will go out late this year, and brands must be renewed by April 30, Stearns said, adding that brands will be considered canceled if they are not renewed by May 1. To reapply after that date, brand owners will have to pay a $125 fee and the board will have to approve the renewal, according to Stearns. A new brand book will be issued in about a year, and a website might be created that will provide brand information, Stearns said. The brand board is talking with the state to try to make this work, he said, adding that the site would be updated daily. The South Dakota Brand Board was established in 1937 and provides livestock owners with a system of livestock identification through brand registration. Brands are checked when cattle are sold or removed from the ownership inspection area, which includes all South Dakota counties west of the Missouri River.
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